Streaming’s Impact on Fandom & Excel Sports’ $1B Valuation: How Digital Media is Reshaping Sports

Goldman Sachs Makes Investment in Excel Sports – Sports Business Journal 

Excel Sports valued near $1 billion.

Investment, Sports Agency, Private Equity, Athlete Representation

Behind Unilever's Creator and Social Strategy for Next Year's World Cup – Digiday *

Unilever shifts to influencer marketing.

Marketing, World Cup, Influencer, Social Media

As Younger Generations Consume More Sports Through Streaming, Location Has Less Impact on Fandom – The New York Times *

Streaming shifts sports fandom dynamics.

Streaming, Digital Media, Fandom, Consumer Behavior

NCAA agrees to $303 million settlement with volunteer coaches – Front Office Sports 

Significant NCAA legal settlement shines light.

NCAA, Legal, Compensation, Sports Governance, Settlement

DP World Tour Drives Into The Cloud With AWS – Sport Industry Group 

DP World Tour partners with AWS.

Technology, Cloud, AI, Fan Experience

NBA's Europe-based league may launch in October 2027 – ESPN *

NBA plans expansion into Europe.

NBA, Expansion, Sports Business, International, Basketball

Atlanta gets NWSL expansion team – The Athletic 

NWSL expands with new team in Atlanta.

NWSL, Expansion, Investment, Arthur Blank, Sports Business

Coca-Cola's AI Holiday Ads – YouTube 

AI's impact on Coca-Cola's advertising.

AI, Advertising, Coca-Cola, Marketing

Jalen Hurts and Jordan Brand – Inquirer *

Exploring sports-culture intersections.

Marketing, Athlete Branding, Culture, Endorsements

REPLIT now lets you add AI features to your apps – Replit Blog

Streamline app development with AI.

AI Integration, App Development, Sports Marketing

OpenAI readies ChatGPT group chats with custom controls – Testing Catalog *

Enhancing fan engagement with AI.

AI, Technology, Communication, Fan Engagement

What is Ferrari Doing? – The Athletic

Exploring Ferrari's strategy challenges.

Ferrari, Formula One, Sports Management, Branding