Sean Callanan chats with Rob Mills from Gemba in this Sports Geek Replay episode.

On this podcast you'll learn about:

  • The origin story of Gemba
  • The current trends in sports and sponsorship
  • How sponsorship valuation has changed
  • How much will China affect sports world in the next 10 years
  • The changing nature of sports broadcasting and broadcast deals
  • What Turnstile is and how it came about
  • How can brands engage with esports
Learn more about sportsbiz with Rob Mills from Gemba

Listen to Rob Mills on Sports Geek

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Need a keynote speaker for your next event or conference?

Sean Callanan Speaks

SportNXT – Melbourne – 7-9 September 2026

Join Sean Callanan and sports executives from around the world to shape the future of sport.

Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program.  Those on the waitlist will get 20% off upon launch.

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