Sports Tech Procurement, World Cup Ticketing, NBA Draft Reform & More

The Buying Mistake Most Sports Leaders Still Make – Regen Sports *

Must-read on smarter sports tech procurement and strategy.

Global, Sports Tech, Strategy, Data, Operations

World Cup Ticketing: A Modern Strategy Taken to the Extreme – Sportico *

Deep dive on FIFA's aggressive dynamic pricing playbook.

FIFA, Ticketing, Business, Marketing, Global

New York and New Jersey subpoena FIFA over World Cup ticketing – Insider Sport

Legal scrutiny hits FIFA's World Cup ticketing model.

FIFA, Ticketing, Legal Issues, Fan Engagement, US

NBA Board of Governors Approves New Draft Lottery System to Address Tanking – NBA.com *

Anti-tanking reform with big implications for franchise value.

US, NBA, Governance, Strategy, Data

MLB's first offer to union includes initial look at details of hard salary cap – The Athletic 

Hard-cap proposal could reshape MLB economics and media.

US, MLB, Finance, CBA, Media-rights

NFL bumps up roster-cutdown deadline due to Rams-49ers game in Australia – The Athletic *

Operational tweaks signal how serious NFL is on Australia.

AU, NFL, GlobalGames, Strategy, Operations

The Secretive Billionaire Who's Conquering the World's Richest Sports Leagues – The Wall Street Journal *

Inside Stan Kroenke's multi-league, venue-led empire strategy.

Global, Ownership, Strategy, Venues, Leadership

Travis Kelce Joins Cleveland Guardians Ownership Group – Ministry of Sport

Star tight end continues trend of athlete minority ownership.

US, Investment, Ownership, MLB, Sports Business

New WNBA CBA Will Pay $14M to Retired Players – Front Office Sports

Landmark deal boosts benefits and equity for WNBA alumni.

WNBA, CBA, Athlete Compensation, Labour Relations

Can we take the doom out of scrolling? – Kellogg Insight *

Research-backed ideas for healthier, brand-safe social feeds.

Global, AI, Social Media, Fan Engagement, Brand Safety

What Apple and Google Are Doing to Your Push Notifications – Jacques Corby-Tuech *

AI is rewriting and re-ranking the alerts fans see.

Global, AI, Fan Engagement, Mobile, Sponsorship

If you've noticed a dip in TikTok views recently… (TikTok keyword updates) – LinkedIn

New TikTok keyword tools can rescue underperforming posts.

Global, AI, Social Media, Content Strategy, Fan Engagement

Women's Super League strikes ‘record' CBS US rights deal until 2030 – SportsPro 

Record WSL deal shows women's football media rights momentum.

WSL, Media Rights, Broadcast, CBS, Soccer, US, UK

MLS Says Viewership Up 62% Outside of Apple Season Pass Paywall – Sportico *

Free windows around paywall drive big MLS audience gains.

MLS, Media, Streaming, Apple TV, Viewership

How to Build Real-Time AI Voice Agents with LiveKit – The Neuron

Practical blueprint for building live AI ticketing concierges.

Global, AI, Fan Engagement, Customer Service, Sponsorship

Introducing Google AI Threat Defense – Google Cloud

AI-driven security stack to protect fan and sponsor data.

Global, AI, Cybersecurity, Data Governance, Sports Technology

Robinhood now lets your AI agents trade stocks – TechCrunch *

Agentic finance foreshadows AI handling fan transactions.

US, AI, Ticketing, Fan Commerce, Data Governance

Anthropic's Opus 4.8 – Anthropic

Frontier model benchmarks that underpin future sports tools.

Global, AI, Data & Analytics, Revenue Operations, Technology Strategy

The Great Flattening, Part 2: The data is worse than the anecdotes – The State of Brand *

Why AI risks making every club's content feel identical.

Global, AI, Marketing, Brand, Sponsorship

Survivorship Bias For Humans: How to Spot the Data That Isn't There – Medium

Avoid classic data traps in tickets, sponsorship and performance.

Global, Data, Analytics, SportsBusiness, Strategy