Time Management, Social comments & Campaign KPIs

Transcriptions done by robots in Descript app (they are getting better but not yet perfect)

This question came from Matt, a friend of mine. we are having coffees as an in real life question. and he asked me. How do I split my time between podcasting, Sports Geek and esports with Gravitas my League of Legends team? It's a good question. It's a question I've been asked in, in real life a lot over the last 12 months. I'll answer it in two parts. It has changed, over the past 12 to 18 months. So if you had been listening to podcasts, you know, I now own in League of Legends team, Gravitas. we secure the rights to that in November, 2018. and to be honest, 2019, a lot of 2019 was, was a lot of esports. Starting an esports team from scratch with a really small team is really hard. So 2019, a lot of time was spent in the operation side of the esports business, in helping the league align its digital strategy, in wrangling players from an esports point of view, producing content for the team, to helping negotiate team agreements with the league. so there was a lot of things being done in the space on the sports side of the business, as well as having to educate. I feel like an entire market and agencies about what opportunities exist in any sports. as a result, Sports Geek as a, as a business and from a consulting point of view and, and client work and project work probably suffered. It probably suffered mainly because I wasn't doing business development and reaching out and talking to people and finding how we could help. And then podcasting is the piece that's just left in between. Podcasting always finds the gap to be done. And so I was pretty pleased over the last 12 months, two years, to be getting pretty consistent in the, in the podcasting space. I'm really thankful for having a, I'm a trustee podcast editor in James and the workflow that we've got around, producing the podcast on a weekly basis. I'll probably spend one to two hours a week. on the podcast, whether either in interviews or in sections like this where I'm doing intros and outros and Q and A episodes. so it's not a full time gig, but there is a lot of managing of, booking interviews and those kinds of things that, that needs to happen but I've tried, I've really got it down to a bit of a fine art hopefully keeping it to two to three hours a week. so that's been, was probably last. That was probably last year. If I had answered that question last year. Matt, this year, or probably from about September onwards, sort of felt that I've got a, we've got a good grasp of the systems and operations around Gravitas and what needs to happen. and I started putting more effort into, into the sportsgeek side of the business. As well as a business, which meant more, more, more meetings and coffees and catching up with people and finding out what problems exist. And funnily enough, a lot of the problems that exist, haven't changed. And people wanting to understand how they, value their assets, improve what they're doing in the content space, cheeks in the seats. It's still an issue. help helping commercial folk better understand how they value digital and how they pitch digital. so probably 75% of my time, in 2020 and it's a, and it's probably a, it's probably something I want to maintain, will be on Sports Geek work and Sports Geek business and Sports Geek media efforts and then 25% of my time on. On a sports of an output, build out most of the systems around what needs to happen from a Gravitas point of view. with, with the support that I have from Faun, who, who drives things operationally for, for SG Esports and, and works at some of these sports projects. and Calvin and Leonard, who are the coaching team, are doing a good job managing what is a lot wider roster. So. That's the long answer of how I split my time and it has changed. It keeps changing. A clients keep moving to the front of the queue, which is good. because they, enable me to do what I'm able to do and, and give me the opportunity to work on projects , like Gravitas. So that's sort of how I split my time. I'm not podcasting all the time. For those of you who are listening, thinking, that's what I'm doing all the time. and I'm not, doing esports all the time. but I probably was last year, so, open, definitely open for business. It might've seemed like I wasn't last year. but definitely up for business. Looking forward to working with more sports geek podcast listeners in 2020.