Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

The Sports Marketing Playbook for Turning Social Media Agility into Organizational ROI – Digital and Social Media Sports *

Optimise social media for sports ROI.

Sports Marketing, Social Media, ROI, Data

Sports stadiums are entering a new-generation of digital demands – Insider Sport *

Digital updates for modernised sports venues.

Technology, Infrastructure, Fan Engagement, Investment, Sports Stadiums

MLB Finalizes New Rights Deals with NBC, ESPN and Netflix – Sportico *

MLB's media expansion strategy.

MLB, Media Rights, ESPN, NBC, Netflix

The NBA's European expansion plans – The Athletic 

NBA's strategic move into Europe.

NBA, Europe, Expansion, Strategy, Sponsorship

Cloudflare Outage Affects Major Platforms – Axios *

Major outage impacts digital services.

Technology, Cloudflare, Data

Professional Sports

Will the WNBA's latest CBA proposal avoid a league lockout next season? – Insider Sport 

Changes in WNBA labour relations.

WNBA, CBA, Women's Sports, Basketball, Salaries

Record WNBPA Trading Card Deal Follows 100x Category Growth – Sportico 

WNBA integrates trading cards.

WNBA, Trading Cards, Sports Commerce, Sponsorship, Marketing

Digital & Social

Video Recaps Marks a Groundbreaking Application of Generative AI for Streaming – Variety *

AI generates video recaps.

Generative AI, Streaming, Content Creation, Sports Marketing

Social teams are producing 4x more content than they did in 2019 – Sprout

Boom in content production.

Content Strategy, Marketing, Social Media

Media & Entertainment

Real Madrid working with Apple to create 2026 immersive documentary, says president Perez – The Athletic 

Apple and Madrid collaborate on documentary.

Technology, Media, Football

AI

OpenAI launches GPT-5.1-Codex-Max – OpenAI

New AI launches for sports tech.

AI, Software Development, Sports Technology, Data Analytics, Innovation

Make You Think

How Two Engineers Ship Like a Team of 15 With AI Agents – Every

Innovation in AI-driven software development.

AI, Technology, Software Development, Sports Tech

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