In this Sports Geek episode, Sean Callanan chats with Shelly Wilkes, EVP – Marketing & Social Responsibility at the Orlando Magic

On this podcast, you'll learn about:

  • Shelley's foray into sports and key lessons from her career journey
  • Importance of embracing the journey over focusing on what your ideal job is
  • Preparedness to seize opportunities in sports, stepping up at Lakeland Magic
  • The broad scope of skills you can learn and develop at developmental leagues like the NBA's G-League
  • Insights on game-day presentation, marketing, and community engagement at the Orlando Magic
  • Strategic planning behind the Orlando Magic's 35th year and Shaq's jersey retirement
Shelly Wilkes on Sports Geek

Listen to Shelly Wilkes on Sports Geek

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Resources from the podcast

As discussed on the podcast

Playoffs clinched (soon after we recorded the interview)  🙌

Tune in for the Magic's theme song

35th Anniversary and Shaq retirement Jersey

Shaq’s speech ICYMI

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