Richard Clarke is the managing editor for Arsenal Media Group, driving all the content for Arsenal fans around the world. We chat with him on ABC Grandstand. In a recent visit to Perth, I sat down with Matthew Gepp to discuss what has worked for the West Coast Eagles and what they have planned for 2014.
On this podcast, you’ll find out about:
- What are the key drivers for the Arsenal Media group?
- Why Arsenal is in the global fan development business
- How Arsenal fans compare around the world
- Importance of appealing to your aspirational fans
- How Arsenal integrate players into Twitter engagement
- How the West Coast Eagles use Eagles Vision to connect with fans across Western Australia
- Importance of educating athletes on the positives and negatives of social media
- Understanding your fan demographic when posting content
- Value of social media promotion for your branded content
Resources from the episode
- Find Richard Clarke on Twitter (@mrrichardclarke) and LinkedIn
- Check out Arsenal.com, on Facebook and @Arsenal on Twitter
- Connect with Matthew Gepp on Twitter (@schismd) and LinkedIn
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.
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