On this week's podcast, Sean recaps a very successful #SEATLondon. He also catches up with Richard Ayers, the CEO of digital performance accelerator, Seven League and The Football League's Andy Dodd.
On this Sports Geek Podcast you will learn:
- Why you need to attend SEAT Conferences, it's all about collaboration!
- How Richard started out in sports and founded Seven League
- Why it's not about ‘fan engagement' but more about ‘fan's engagement'
- Importance of dark social
- The most helpful app you'll need if you'd like more control of your digital footprint
- Why you need a digital marriage counsellor
- Why, from a league point of view, staying neutral isn't always the best way to go
- How Football League manages to engage fans of 72 teams
- Why the #OwnTheArch campaign was so successful for Football League
Resources from the podcast
- Connect with Richard on Twitter (@richardayers) and on LinkedIn
- Connect with Andy Dodd on LinkedIn and on Twitter (@_AndyDodd)
- Connect with The Football League on Twitter (@Football_League) on Facebook on their website
- Have you signed up for weekly Sports Geek News?
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Check out our podcasts with SEAT
We’ve launched two monthly podcasts in collaboration with SEAT.
Sean hosts The SEAT Report with Josh Barney. Check it out
Each month, Sean will profile a SEAT partner on SEAT Solves.







