On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army.
On this podcast you'll learn about:
- The changes in technology that Brad has seen in his time at AFL clubs and the impact social media has, now warranting the resources within clubs
- The importance of having the “right people in the right place at the right time to get the right content to share to fans”
- What social platforms are working for the Tigers in 2017
- Storytelling and Brad's experiences working on agency side to help their content connect fans with the players and being inside the “inner sanctum”
- The digital/commercial crossover and finding the right opportunities for the right partner
- The “Talking Tiger” podcast and the challenges of promoting podcasts and engaging fans to listen to podcasts
Resources from the podcast
- Thanks again to Brad Paton from Richmond Football Club, follow him on Twitter @Brad_Paton and LinkedIn
- Follow Richmond Football Club on Twitter @Richmond_FC, Facebook, Instagram and Snapchat
- Listen to the Talking Tigers podcast
- Other Sports Geek podcast episodes you might be interested in:
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Some tweets you may have missed
Happy Mother's Day to all the Tiger mums!
A very big Happy #MothersDay to all the 🐯 mums out there – your day. pic.twitter.com/ZlNfh5A1vk
— Richmond FC (@Richmond_FC) May 14, 2017
Great partnership with Bang Olufsen for players
Our Audio-Visual partner @BangOlufsenANZ has kitted out the players with personalised #BeoplayH9 headphones to help them get in the groove🐯🎧 pic.twitter.com/mDtmJOfMJs
— Richmond FC (@Richmond_FC) May 11, 2017
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A post shared by Richmond 🐯 (@richmond_fc) on
Thanks for the review on iTunes
Must Listen Sports Podcast!
in iTunes by Willy Carter from Australia on March 26, 2017
This podcast provides great insight into the digital aspect of global sport. The interviews cover a range of topics all relevant to the off-field aspect of sport. Not a week passes without listening to an episode and a must subscribe for anyone working in the business side of sport. Highly recommend if you want to keep your finger on the pulse!!!
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