This is part of the Sports Geek Replay series where we are posting some of the best Sports Geek Podcast episodes based on download, listener and social media feedback.
Today’s episode was one of the early episodes featuring Dewayne Hankins when he was at LA Kings, originally posted in July 2013.
On this podcast you'll learn about:
- Why the LA Kings embraced the on the undertag in 2012 playoffs
- How LA Kings used Twitter to develop a loud minority online
- How the LA Kings dealt with the NHL Lockout with no access to players
- Why developing a personal style works on Twitter

See you at SEAT in Salt Lake City
Join us at SEAT Conference in Salt Lake City Utah on July 14-15 2023. Many of our podcast guests are SEAT attendees.
SEAT is the conference where sports technology executives unite to discuss and solve the tech problems the sports industry is facing. Collaboration across multiple tracks of technology, digital and data has helped the sports industry deliver improvements across stadium access, wi-fi, security, fan engagement, social media, digital content, ticketing and sponsorship revenue. Sean Callanan, Sports Geek