Dan Butterly on marketing the Mountain West

Sean has known Dan Butterly for over 15 years, finally Dan makes his way to Melbourne.

On this Sports Geek Podcast you will learn:

How the Mountain West value data
Why the Las Vegas is the destination for basketball tournaments
How the Mountain West deliver content to fans without a subscriber model
How data helps Dan ensure Mountain West Basketball tournament keeps delivering for fans
Will the Mountain West play a Bowl game in Melbourne

Resources from the podcast

Connect with Dan Butterly on Twitter (@DanButterly) and on Linkedin
Check out Mountain West – TheMWC.com
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2025-08-26T08:46:54+10:00

About the Author: @seancallanan

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.