Aaron LeValley chats digital in LA with Kings & Galaxy

On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand.  In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner.

Looking to improve your skills in social media? Come along to our Sports Geek Social Media One Day Educational on March 31st use promo code MATESRATES ($50 off).

On this podcast you’ll find out about:

• Why CRM and Digital teams work in unison at AEG Sports
• How the LA Galaxy plan to build on season ticket base
• How LA Kings used direct messaging on Twitter
• Importance of privacy as marketers get access to more data
• How LA Galaxy use marketing automation to sell more tickets
• How the wi-fi landscape has changed
• The importance of understanding each stadium has different needs and different fans
• What were people doing on their smartphones while watching the Super Bowl.

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Resources from the episode

• Connect with Aaron LeValley on Linkedin
• Connect with LA Kings on Twitter @LAKings, Instagram @LAKings and Facebook
• Connect with LA Galaxy on Twitter @LAGalaxy, Instagram @LAGalaxy and Facebook
• Find out more about Extreme Networks – Final Four Sponsor at SEAT 2014 connect with them on Twitter (@extremenetworks) and Facebook and Linkedin
• Connect with John Brams on Linkedin
• Extreme Networks case study with Patriots Gillette Stadium
• Sounds of the Game from GWS Giants after big win against the Swans
• Previous podcasts that you might like include episode #6 LA Kings with Dewayne Hankins and episode #3 LA Galaxy with Lisa Bregman
• Don't forget Russell Scibetti's hosting #SBWeek around the world, find one near you to attend.
• Ep #43 dedicated to former Carlton captain Anthony Koutoufides please check out his advert below.
  
• Have you signed up for Sports Geek News?  You missed this last week.

Join Aaron & John at SEAT2014

SEAT 2014 in Miami is a must attend event, all the best and brightest from the world of IT, CRM & Digital will be in attendance.  Can you afford NOT to attend?   In Miami on July 21-22 it promises to be the biggest SEAT Conference held.

Super Bowl wi-fi stats

Watch Kouta's advert

Check out 3D Projection on court

Forgot to mention this on the wrap up on the podcast, but watch this video

Closing 2 Cents

Keep an eye on SCG this weekend for #OpeningSeries on Facebook, Twitter (@SCG) and Instagram (@ourSCG).

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