Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Inside The NFL's Venture Capital Strategy: 32 Equity365247 Newsletter *

How the NFL turns league access into equity upside.

US, NFL, Investment, MediaRights, Strategy

LIV Golf's Future Faces New Questions As Finale Appears in DoubtFront Office Sports *

Sovereign-backed disruptor league hits investment and viability questions.

Global, Golf, Finance, Media-Rights, Strategy

Stanford football players reach key threshold on path to college player unionizationYahoo Sports *

College athletes edge closer to full collective bargaining power.

US, College Football, Labour, Governance, Commercial Rights

World1 is reinventing sports for the vertical-video eraThe Hollywood Reporter *

A TikTok-first ‘microsport' built entirely around vertical video.

Global, Sports, Digital, Media, Rights

Melbourne sports AI start-up heads to US after $3.5m winThe Australian *

Why a funded Aussie sports AI start-up is relocating stateside.

AU, AI, Technology, Sports Business, US

Professional Sports

MLS Eyes $400 Million TV Deal Amid Crowded Soccer LandscapeAwful Announcing

How MLS is positioning its next big domestic media deal.

US, MLS, Media Rights, Commercial Strategy, Football

Rogers, Prime Video Ink 12-Year Sublicensing Deal for NHL Rights in CanadaSports Video Group

Long-term NHL streaming tie-up shows new rights economics.

CA, NHL, Media Rights, Streaming, Strategy

LeBron James Turns 76ers Into National TV FixtureFront Office Sports *

LeBron's move instantly maxes out Sixers' national TV windows.

US, NBA, Media, Marketing, Sponsorship

What if college football teams could be sold? Ranking Power 4 teams by their valuationThe Athletic

Implied franchise valuations for the biggest college programs.

US, College Football, Valuation, Media, Strategy

Digital & Social

You can now make money off your 500 followersMorning Brew

Why microinfluencers are pulling brand dollars from big names.

US, Marketing, Creator Economy, Digital, Data

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo FantasySports Video Group

Fantasy sports meets creator economy in a new monetisation play.

US, Fantasy, FanEngagement, Product, Monetisation

Media & Entertainment

NBCUniversal and YouTube Announce Multi-Year Global PartnershipSports Video Group *

A major bundle reshapes how fans find premium sports content.

Global, MediaRights, Streaming, Distribution, Partnerships

LeBron's Reverse ‘Fresh Prince' Move Makes Philly the Toast of TVSportico

How one superstar can transform a franchise's media value.

NBA, Media, TV ratings, Marketing

WWE brings exclusive audio content to fans through SiriusXM partnershipSportsMint Media

WWE doubles down on audio as a dedicated fan channel.

WWE, Media, Audio Content, Technology, Sports Business

Geek Out

How Every's Team Used AI to Ship Its Biggest Launch EverEvery

A playbook for AI-native campaign execution and optimisation.

Global, AI, Marketing, Revenue, Ticketing

How Nvidia Builds Open Models for the Age of AIByteByteGo

Nvidia's open-model strategy and what it means for builders.

Global, AI, Open Source, Data & Analytics, Strategy

AI

AI Is Oil, Not GodNot Boring

Reframing AI as infrastructure for new commercial models.

Global, AI, Sports Business Strategy, Commercialisation, Media

Corporate America has suddenly decided to stop blowing money on AIMSN

Why smarter AI budgets now look more like salary caps.

US, AI, Data Strategy, Sports Business, Budgeting

Make You Think

YouTube Views vs RSS downloads – which perform better for advertisers?Podcast Movement

Rethinking how you value attention across audio platforms.

Global, Measurement, Sponsorship, YouTube, Podcasts

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