Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
Inside The NFL's Venture Capital Strategy: 32 Equity – 365247 Newsletter *
How the NFL turns league access into equity upside.
US, NFL, Investment, MediaRights, Strategy
LIV Golf's Future Faces New Questions As Finale Appears in Doubt – Front Office Sports *
Sovereign-backed disruptor league hits investment and viability questions.
Global, Golf, Finance, Media-Rights, Strategy
Stanford football players reach key threshold on path to college player unionization – Yahoo Sports *
College athletes edge closer to full collective bargaining power.
US, College Football, Labour, Governance, Commercial Rights
World1 is reinventing sports for the vertical-video era – The Hollywood Reporter *
A TikTok-first ‘microsport' built entirely around vertical video.
Global, Sports, Digital, Media, Rights
Melbourne sports AI start-up heads to US after $3.5m win – The Australian *
Why a funded Aussie sports AI start-up is relocating stateside.
AU, AI, Technology, Sports Business, US
Professional Sports
MLS Eyes $400 Million TV Deal Amid Crowded Soccer Landscape – Awful Announcing
How MLS is positioning its next big domestic media deal.
US, MLS, Media Rights, Commercial Strategy, Football
Rogers, Prime Video Ink 12-Year Sublicensing Deal for NHL Rights in Canada – Sports Video Group
Long-term NHL streaming tie-up shows new rights economics.
CA, NHL, Media Rights, Streaming, Strategy
LeBron James Turns 76ers Into National TV Fixture – Front Office Sports *
LeBron's move instantly maxes out Sixers' national TV windows.
US, NBA, Media, Marketing, Sponsorship
What if college football teams could be sold? Ranking Power 4 teams by their valuation – The Athletic
Implied franchise valuations for the biggest college programs.
US, College Football, Valuation, Media, Strategy
Digital & Social
You can now make money off your 500 followers – Morning Brew
Why microinfluencers are pulling brand dollars from big names.
US, Marketing, Creator Economy, Digital, Data
Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy – Sports Video Group
Fantasy sports meets creator economy in a new monetisation play.
US, Fantasy, FanEngagement, Product, Monetisation
Media & Entertainment
NBCUniversal and YouTube Announce Multi-Year Global Partnership – Sports Video Group *
A major bundle reshapes how fans find premium sports content.
Global, MediaRights, Streaming, Distribution, Partnerships
LeBron's Reverse ‘Fresh Prince' Move Makes Philly the Toast of TV – Sportico
How one superstar can transform a franchise's media value.
NBA, Media, TV ratings, Marketing
WWE brings exclusive audio content to fans through SiriusXM partnership – SportsMint Media
WWE doubles down on audio as a dedicated fan channel.
WWE, Media, Audio Content, Technology, Sports Business
Geek Out
How Every's Team Used AI to Ship Its Biggest Launch Ever – Every
A playbook for AI-native campaign execution and optimisation.
Global, AI, Marketing, Revenue, Ticketing
How Nvidia Builds Open Models for the Age of AI – ByteByteGo
Nvidia's open-model strategy and what it means for builders.
Global, AI, Open Source, Data & Analytics, Strategy
AI
AI Is Oil, Not God – Not Boring
Reframing AI as infrastructure for new commercial models.
Global, AI, Sports Business Strategy, Commercialisation, Media
Corporate America has suddenly decided to stop blowing money on AI – MSN
Why smarter AI budgets now look more like salary caps.
US, AI, Data Strategy, Sports Business, Budgeting
Make You Think
YouTube Views vs RSS downloads – which perform better for advertisers? – Podcast Movement
Rethinking how you value attention across audio platforms.
Global, Measurement, Sponsorship, YouTube, Podcasts
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