Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Inside The NFL's Venture Capital Strategy: 32 Equity – 365247 Newsletter *

How the NFL turns league access into equity upside.

US, NFL, Investment, MediaRights, Strategy

LIV Golf's Future Faces New Questions As Finale Appears in Doubt – Front Office Sports *

Sovereign-backed disruptor league hits investment and viability questions.

Global, Golf, Finance, Media-Rights, Strategy

Stanford football players reach key threshold on path to college player unionization – Yahoo Sports *

College athletes edge closer to full collective bargaining power.

US, College Football, Labour, Governance, Commercial Rights

World1 is reinventing sports for the vertical-video era – The Hollywood Reporter *

A TikTok-first ‘microsport' built entirely around vertical video.

Global, Sports, Digital, Media, Rights

Melbourne sports AI start-up heads to US after $3.5m win – The Australian *

Why a funded Aussie sports AI start-up is relocating stateside.

AU, AI, Technology, Sports Business, US

Professional Sports

MLS Eyes $400 Million TV Deal Amid Crowded Soccer Landscape – Awful Announcing

How MLS is positioning its next big domestic media deal.

US, MLS, Media Rights, Commercial Strategy, Football

Rogers, Prime Video Ink 12-Year Sublicensing Deal for NHL Rights in Canada – Sports Video Group

Long-term NHL streaming tie-up shows new rights economics.

CA, NHL, Media Rights, Streaming, Strategy

LeBron James Turns 76ers Into National TV Fixture – Front Office Sports *

LeBron's move instantly maxes out Sixers' national TV windows.

US, NBA, Media, Marketing, Sponsorship

What if college football teams could be sold? Ranking Power 4 teams by their valuation – The Athletic

Implied franchise valuations for the biggest college programs.

US, College Football, Valuation, Media, Strategy

Digital & Social

You can now make money off your 500 followers – Morning Brew

Why microinfluencers are pulling brand dollars from big names.

US, Marketing, Creator Economy, Digital, Data

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy – Sports Video Group

Fantasy sports meets creator economy in a new monetisation play.

US, Fantasy, FanEngagement, Product, Monetisation

Media & Entertainment

NBCUniversal and YouTube Announce Multi-Year Global Partnership – Sports Video Group *

A major bundle reshapes how fans find premium sports content.

Global, MediaRights, Streaming, Distribution, Partnerships

LeBron's Reverse ‘Fresh Prince' Move Makes Philly the Toast of TV – Sportico

How one superstar can transform a franchise's media value.

NBA, Media, TV ratings, Marketing

WWE brings exclusive audio content to fans through SiriusXM partnership – SportsMint Media

WWE doubles down on audio as a dedicated fan channel.

WWE, Media, Audio Content, Technology, Sports Business

Geek Out

How Every's Team Used AI to Ship Its Biggest Launch Ever – Every

A playbook for AI-native campaign execution and optimisation.

Global, AI, Marketing, Revenue, Ticketing

How Nvidia Builds Open Models for the Age of AI – ByteByteGo

Nvidia's open-model strategy and what it means for builders.

Global, AI, Open Source, Data & Analytics, Strategy

AI

AI Is Oil, Not God – Not Boring

Reframing AI as infrastructure for new commercial models.

Global, AI, Sports Business Strategy, Commercialisation, Media

Corporate America has suddenly decided to stop blowing money on AI – MSN

Why smarter AI budgets now look more like salary caps.

US, AI, Data Strategy, Sports Business, Budgeting

Make You Think

YouTube Views vs RSS downloads – which perform better for advertisers? – Podcast Movement

Rethinking how you value attention across audio platforms.

Global, Measurement, Sponsorship, YouTube, Podcasts

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