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This edition presented by SEAT 2026 in Charlotte, June 28-30 2026.

Key Reads

Record international slate reflects NFL's evolving global growth strategy – Sports Business Journal *

How nine overseas games fit the NFL's global masterplan.

Global, NFL, International Expansion, Grassroots, Media Strategy

IPL 2026 hits record 1.1 billion reach as JioStar sees surge in digital and CTV engagement – SportsMint Media *

Inside the IPL's billion‑fan reach and CTV surge.

IPL, Digital Media, CTV, Marketing, Technology

Can You Legally Watch A Sporting Event From Your Backyard? – Huddle Up *

Where venue rights end and backyard views begin.

US, SportsLaw, Ticketing, Venue, CommercialRights

Bruin Capital Acquires A Minority Stake In Matchroom Holdings – Sports Business Journal *

£1B Matchroom valuation shows combat sports' media upside.

UK, Private Equity, Media Rights, Combat Sports, Commercial Strategy

Sports and comedy creators turning down massive gambling deals – The Publish Press

Why creators are walking away from betting money.

US, Sports-betting, Sponsorship, Creators, Integrity

Professional Sports

Impact of NFL's global games stretches beyond business as demand grows – Reuters

Demand data behind the NFL's international game strategy.

Global, NFL, International Games, Broadcast, Participation

Rays Reach Preliminary Agreement With City, County on $2.3B Ballpark – Front Office Sports

How a $2.3B ballpark deal gets structured.

Stadiums, MLB, Finance, Infrastructure, Real Estate

PGA Championship Increases Purse to Record $20.5 Million – Front Office Sports

Record purse shows golf's shifting economic landscape.

Golf, Sponsorship, Media Rights, PGA Tour, LIV Golf

76-Team March Madness Good for ‘Visibility' of Women's Game, Coaches Say – Front Office Sports

Expanded women's tournament, bigger stage for programs and partners.

NCAA, Women's Sports, Sponsorship, Marketing

Digital & Social

How NFL schedule release became the league's springtime social media Super Bowl – ESPN *

Turning a fixture drop into a global content tentpole.

US, Social Media, Marketing, Fan Engagement, Content

TikTok and FIFA select 30 creator correspondents for the World Cup – The Publish Press

How FIFA is hard‑wiring creators into World Cup coverage.

Global, FIFA, TikTok, Content, Sponsorship

TikTok Will Now Let UK Users Pay £3.99 a Month to Avoid Ads in Feed – Matt Navarra

Ad‑free TikTok and what it means for sponsors.

UK, TikTok, Advertising, Subscription, Sponsorship

Media & Entertainment

ESPN's YouTube Clip Crew Built an Empire With Billions of Views – Sportico *

Inside ESPN's industrial‑scale approach to the clipping economy.

Media, ESPN, Social Media, Sports Business, Digital Marketing

NFL Brings in the Nickel Package as a Defense Against Streaming Beefs – Sportico

How the NFL is rebalancing TV and streaming inventory.

NFL, Media, Broadcasting, Streaming, Media Rights

Channel 5 lands Games highlights – Sport Industry Group

Commonwealth Games highlights mark a shift in UK rights.

Media & Broadcast, Commonwealth Games, Sports Rights, UK

Geek Out

Ten Toes launches Ten Beat – Sport's first million persona intelligence platform – SportsPro

New fan intelligence platform promises million‑persona precision.

Data, Marketing, Tech, Sports Business

McLaren Racing names Intel as official compute partner – SportsMint Media

F1 data demands meet Intel's high‑performance compute.

Motorsport, Technology, Data Analytics, Sponsorship, Innovation

AI

The Hidden AI Technology Building Pro Sports Schedules – Front Office Sports *

How AI schedulers juggle travel, broadcast windows and fairness.

AI, Technology, Sports Scheduling, Innovation

We Gave Every Employee an AI Agent. Here's What We're Doing Differently Now. – Every

Lessons from rolling AI ‘coworkers' out across a business.

Global, AI, Sports Business, Data & Analytics, Productivity

Make You Think

Bleacher‑Blocked Wrigley Rooftop Buildings on Track to Be Torn Down – Chicago Tribune

Wrigley rooftops show clubs' long game on external inventory.

US, MLB, RealEstate, VenueStrategy, Revenue

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Join us at SEAT 2026 in Charlotte

Join us at SEAT 2026 in Charlotte - June 28-30 2026