Here are the latest articles from Sports Geek Reads

Key Reads

Men’s March Madness Sets Opening-Day Viewership Record – Front Office Sports *
Learn about the viewership trends impacting sports marketing.

With Celtics Sale, NBA Likely to Turn to Expansion – Sports Business Journal *
Explore the implications of NBA expansion strategies.

Anthropic’s new AI search feature digs through the web for answers – Ars Technica
Discover how AI is revolutionising sports marketing.

Mega Events: The Key Learnings – Sport Industry
Insights from sporting events that boost sports marketing.

Digital & Social

Puma Launches Biggest Global Campaign Yet – Puma *
Explore Puma's shift toward lifestyle branding strategies.

Professional Sports

MLB Is Eyeing Multiple Media Partners After ESPN Split – Front Office Sports
Understand MLB's strategy for diversified media partnerships.

Renaissance at St. John’s – Front Office Sports
Understand the impact of NIL investments on college sports.

Sixth Street Burnishes Portfolio With NBA’s Celtics, MLB’s Giants – Sportico *
Dive into private equity's role in sports management.

Media & Entertainment

The Infinite Dial from Edison Research – Podcast News *
Podcasting passes major milestone for audience reach.

Spotify Removes Explicit Content from Video Platform – Gizmodo
Strategies for content moderation in digital streaming.

Gemini App Introduces AI-Powered Conversations – The Verge
Google's Gemini app leverages AI for podcast creation.

AI 🤖

Software Is Increasingly Being Built by AI – So It’s Vital to Know if It Can Be Trusted – The Conversation
Explore AI's role in software development trustworthiness.

Why AI Agents Will Take Way Longer Than We Thought – Medium
Uncover challenges in the rapid development of AI tools.

Microsoft is developing tech to credit and pay people whose data trains AI models – TechCrunch
How AI training data crediting could affect sports data.

Make you think

6 Takeaways from the Record $6.1 Billion Celtics Sale – Sportico
Insights into one of sports' most significant sales.

How Revlon Passed for an Aussie Brand – Mumbrella
Lessons in localisation strategy for global sports brands.

South Side Bites: White Sox Announce Newest 2025 Food Items – Medium
Explore fan engagement through innovative sports venue offerings.

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