Here are the latest articles from Sports Geek Reads
Key Reads
NBA to look at expansion amid Blazers uncertainty – Sports Business Journal
NBA's expansion plans hold strategic implications for many stakeholders.
NBA, Expansion, Sports Business
Manchester City Signs Puma Extension Worth Record $1.5B+ – Sportico *
Record-breaking sponsorship reflects the growing value of Premier League rights.
Premier League, Sponsorship, Kit Deals
Is a Texas Takeover About to Hit the SEC, On and Off the Field? – Front Office Sports
Explores how Texas affects the SEC culturally and financially.
College Sports, NIL, Revenue Sharing
The Evolution of Ticket Sales – Matt Peterson, SF Giants – Sports Geek *
Insightful shifts from paper tickets to data-driven models.
Ticket Sales, Innovation, MLB
MLB Interested in Players Participating in L.A. Olympics, But Games' Baseball Schedule Puts League in July Bind – Yahoo Sports
Examines MLB's challenges with Olympic participation and scheduling.
MLB, Olympics, Scheduling
Professional Sports
WNBA Attendance at Record Pace Entering All-Star Weekend – Front Office Sports *
WNBA's fanbase growth offers marketing and sponsorship insights.
WNBA, Attendance, Women's Sports
MLB All-Star Game Host Braves Seek to Unlock ‘Undervalued' Stock – Sportico
Atlanta Braves aim to maximise branded event strategy.
MLB, Finance, Market Valuation
Angel City Brings 2K, Nike Veteran Julia Victor as First CMO – Sportico
New CMO highlights branding efforts in women's soccer.
Soccer, Marketing, Sponsorship
Digital & Social
Streaming Continues to Dominate as Broadcast TV Falls to Record-Low – Nielsen *
Marketers can capitalise on trends in streaming media.
Media, Streaming, Broadcasting
Lancashire Cricket puts a spin on streaming with OTT platform – Insider Sport
Cricket ramps up digital engagement with new OTT service.
Cricket, Streaming, Digital Media
Media & Entertainment
Roblox Wants Users To Play With IP – Deadline
Roblox changes user engagement with creative IP strategies.
Technology, Gaming, Engagement
Universal Treats Christopher Nolan's The Odyssey Like A Superstar Tour – Variety *
A breakthrough marketing approach for film premieres offers lessons.
Marketing, Media, Film Industry
Geek out
Meta's Building AI Data Centers the Size of Manhattan… And They Might Just Break the Power Grid – TechCrunch
Meta's AI plans could heavily influence sports technology infrastructure.
AI, Technology, Infrastructure
Anthropic drops Claude for Finance with data connectors and prompt kits – VentureBeat
AI tool offers breakthrough possibilities in financial analytics.
AI, Finance, Data
AI
Triton and Ekoz Launch New AI Ad Tool – Triton Digital *
AI tool revolutionises podcast monetisation with host-read ads.
AI, Advertising, Podcasting
Meta announces the construction of a five-gigawatt AI data center, ‘Hyperion' – TechCrunch
Massive AI data center signals ambitious future in tech.
AI, Infrastructure, Meta
Make you think
The Future-Proof Designer – NN
Stay relevant as AI evolves design and analytics.
AI, Design, Technology
Listen to Sports Geek Rapid Rundown on your fave podcast platform.