Here are the latest articles from Sports Geek Reads
Key Reads
NBA, FIBA to Take Next Steps Toward New European League – ESPN *
A closer look at NBA's strategies for European expansion.
NBA, Expansion, Market Development
NFL Sees Flag Football in the Olympics Helping Make the League a Global Property – NBC Sports
Explores how NFL plans to gain global attention via Olympics.
NFL, Global Expansion, Marketing
Sky Sports and TNT Unite to Simplify Sports Inventory for Advertisers – Sportcal
Must-read on sports media rights and advertising integration.
Media Rights, Advertising, Sports Marketing
Endeavor Goes Private: An Exec on What the Move Means for the Future of the Company – Boardroom.tv
Discusses Endeavor's significant impact on sports business.
Corporate Strategy, Sports Business, WME
Jack Nicklaus Wins Case Over Use of His Own NIL – Sportico *
Significant legal win for Jack Nicklaus on NIL rights.
NIL, Legal, Sports Marketing
Dove is Championing Body Confidence to Stop Girls Dropping Out of Sport – SportPro
Dove's initiative for diversity and inclusion in women's sport.
Women's Sport, Marketing, Diversity
Professional Sports
Rays Try to Get Comfy, Make History in Steinbrenner Field Debut – Sportico
Insights on innovative approaches to stadium management.
MLB, Stadiums, Facility Management
The Hundred Could Help Put Roof Over ECB's Head – Literally – The Times *
Discusses UK's first indoor cricket stadium proposal.
Cricket, Infrastructure, Innovation
Digital & Social
MrBeast Crashed Our Mark Zuckerberg Interview – Colin & Samir
Insights on Facebook's strategy for creator engagement.
Facebook, Social Media, Monetisation
YouTube's Dynamic Ad Rollout – Podnews.net
Impacts on video content strategy and reach.
YouTube, Media, Advertising
Media & Entertainment
Buffalo Bills, Hallmark Channel Team Up for a Holiday Movie – Buffalo News *
Exploring cross-industry partnerships in sports entertainment.
NFL, Media, Collaboration
New BBC Podcast Including Ads in the UK – Podnews.net
Evolving podcast advertising landscape explained.
Podcasting, Advertising, Media
Geek out
Best Practices for Cognitive Accessibility in Web Design – A11y Collective
Enhancing website accessibility for digital strategies.
Web Design, Accessibility, Technology
Zendesk replaces chatbots with GPT-4o agents – OpenAI.com *
AI in customer service transforms fan engagement.
AI, Customer Service, Technology
Browser Use, the tool making it easier for AI ‘agents' to navigate websites, raises $17M – TechCrunch
Pioneering AI tools for improved website navigation.
AI, Technology, Marketing
AI
Tracing the thoughts of a large language model – Anthropic.com
How AI models think and impact sports marketing.
AI, Data Analysis, Technology
Amazon's shopping AI wants to know your vibe – Techcrunch.com *
Amazon's AI-driven personalised shopping experiences.
AI, Consumer Behavior, Personalization
DeepSeek's latest model just changed the game – Venturebeat.com
Understanding advancements in AI models and tools.
AI, Technology, Innovation
Make you think
What Are Mini Books and Why You Should Publish Them? – Medium.com
Unique content marketing strategies for engagement.
Content Marketing, Marketing, Writing
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