Cable’s Decline, Premier League Sponsorship Values & Warriors’ Record Jersey Deal

Cable Continues Its Rapid Decline – Always Be Watching *

Streaming surge accelerates structural decline of cable TV.

Global, MediaRights, Streaming, Data, Sponsorship

Revealed: Premier League Fair Market Sponsorship Values 2026 – The Sponsor *

Benchmark data on what Premier League deals are really worth.

UK, Premier League, Sponsorship, Market Value, Sports Finance

Warriors Jersey Patch Deal With AI Firm Worth More Than $50M/Year – Sportico *

Record NBA patch deal shows value of data-led sponsors.

US, NBA, Sponsorship, Marketing, Technology

The business of Wimbledon: Careful modernisation of tennis tradition protects a unique commercial model – SportsPro

How Wimbledon modernises without diluting its premium brand.

Tennis, Marketing, Sponsorship, Media Rights

The Antitrust Case Against Live Nation – Talking Tickets *

What Live Nation antitrust action could mean for ticketing.

US, Antitrust, Ticketing, Live Entertainment, Strategy

Cavaliers Sell Minority Stake to Blue Owl at $5.5B Valuation – Sportico

New minority sale sets a fresh NBA valuation benchmark.

US, NBA, WNBA, Valuation, Investment

MLB looks to limit free-agent contract length, dollars in latest labor proposal – The Athletic *

Proposed caps on MLB contracts could reshape player economics.

US, MLB, Governance, Finance, Player Contracts

MotoGP finalises landmark 2027–2031 agreement with all 11 teams – SportsMint Media

Long-term alignment secures MotoGP's competitive and commercial future.

MotoGP, Sports Governance, Sponsorship, Motorsports, Strategy

Mayfield, J-Dub, McLaughlin-Levrone Invest in $1B OKC Soccer Project – Sportico

Star athletes back ambitious $1B lower-league soccer project.

US, Soccer, Investment, USL, Sports Development

World Cup Dataviz: Mapping Every Team's Path – The Athletic

Interactive bracket shows how data visualisation can delight fans.

Global, Football, Data, Digital Product, Fan Engagement

TikTok and Strava want fitness creators to move communities offline – WeRSM

Platforms fund creators to turn digital fitness into real communities.

Global, AI, Fan Engagement, Creators, Sponsorship

Sony invests $100 million in Cosm domed live-event venues – The Hollywood Reporter

Immersive domes point to new premium out-of-stadium experiences.

US, Venues, Fan Experience, Technology, Investment

Fox uses World Cup to push IndyCar ratings to 15-year high – SportsPro

Smart scheduling rides World Cup halo to boost IndyCar.

US, Broadcast, Media, Viewership, IndyCar, FIFA

YouTube has 13.4% of all TV watching in the US, says Nielsen's latest Gauge reports – Nielsen *

Nielsen data underlines YouTube's rise as a de facto channel.

US, MediaRights, Streaming, Data, Marketing

The Camera on the Helmet Nobody Knew Was There – Regen Sports

Inside the POV tech changing broadcast angles and fan immersion.

Technology, Broadcast, Innovation, Fan Engagement

Uniting analytics with AI agents as work and roles shift in the GenAI era – Ly Corp Tech Blog

How an AI ‘analyst' slashed reporting from weeks to minutes.

Global, AI, Analytics, Sponsorship, Data Strategy

Companies are scrambling to stop employees from maxing out AI budgets with small tasks – Yahoo Finance

AI experimentation is booming — so are surprise token bills.

Global, AI, Operations, Marketing, Governance

OpenAI and Broadcom's Jalapeño Inference Chip – OpenAI

Cheaper inference could unlock real-time AI for more clubs.

Global, AI, Data & Analytics, Ticketing, Sponsorship

A Healthy Digital Childhood: Can the West Be Won? – The Kids StreamerSphere

How youth online-safety debates will reshape kids' sports content.

Global, Youth, Social Media, Policy, Digital Strategy