NHL Digital Transformation, MLB Prop Bet Integrity & Warriors AI Sponsorship

NHL doubles down on digital transformation with multi-year Presidio renewal – Sports Mint Media *

How the NHL is rebuilding its tech and data stack.

NHL, Technology, Digital Transformation, Innovation

MLB to weigh integrity risks tied to player prop markets – Insider Sport *

Leagues confront betting-fuelled abuse and integrity concerns.

MLB, Sports Betting, Integrity, Player Welfare

Why Nike's Rumored China E-Commerce Gamble Could Be a Misstep – Front Office Sports *

Nike's China play offers lessons in global sports retail.

Retail, E-commerce, China, Strategy

Golden State lands record-breaking jersey sponsorship deal with IREN – Sports Mint Media *

Record Warriors jersey deal highlights AI's sponsorship surge.

NBA, Sponsorship, AI, Technology

Ekstra Ekstra hear all about it – Sport Business

SportBusiness podcast dives into the latest industry shifts.

Podcast, Media, Sports Business

Sideline Moves: Kang seals Lyon deal as Rolapp takes the commissioner's title – Insider Sport *

Major club ownership and leadership moves reshaping sport.

Investment, Leadership, Mergers, Acquisitions

Walmart Billionaire to Buy Minority Stake in NBA's Chicago Bulls – Bloomberg

New billionaire investor signals fresh ambitions in Chicago.

NBA, Investment, Ownership

MLBPA: Owners' Aggressive Labor Proposals Unite Players – Front Office Sports

Inside the looming showdown over MLB's next CBA.

MLB, Labour, Economics

Knicks Face Second Apron Squeeze After Title – Front Office Sports

A championship collides with the NBA's new tax rules.

NBA, Finance, Salary Cap

World Cup Fans Are Taking Over MLB Stadiums – Front Office Sports

Cross-sport fandom opens creative marketing opportunities.

MLB, World Cup, Fan Engagement, Marketing

Fanatics to stamp out abusive bettors' online comments aimed at US athletes – Insider Sport

Fanatics targets online abuse to protect athletes and brands.

US Sports, Social Media, Athlete Protection

In an Era of $1,000 Tickets, $10 Watch Parties Bring Die-Hard Fans Together – Front Office Sports *

Low-cost stadium watch parties reimagine matchday experience.

Fan Experience, Engagement, Live Events

Formula 1 strengthens European media strategy with ServusTV rights extension through 2029 – Sports Mint Media

F1 doubles down on free-to-air reach in Europe.

Formula 1, Media Rights, Europe

DAZN locks in exclusive Serie A rights in France until 2029 – Sports Mint Media

DAZN makes a big OTT play for Italian football.

Media Rights, Football, France, Streaming

UFC Touts 34M Global Audience for White House Event – Front Office Sports

UFC turns a political backdrop into a ratings play.

UFC, Media Rights, Audience Analytics

Aston Martin Aramco taps Zscaler to secure next-generation Formula 1 operations – Sports Mint Media

Cybersecurity becomes a competitive edge in F1.

F1, Cybersecurity, Technology

CanIRun.ai – CanIRun.ai

Quickly test if your hardware can run serious AI.

AI, Infrastructure, SportsTech

Global AI spending is expected to hit $5.5 trillion by 2030, JP Morgan says – Fortune

Massive AI capex wave sets expectations for sports budgets.

AI, Investment, Strategy

Copilot in Excel, Built for the Era of Frontier Finance – Microsoft *

Excel-native AI for revenue, sponsorship and ticket models.

AI, Finance, Ticketing, Sponsorship

New Writesonic data shows AI citations have 11-15 day shelf life – Foundation Inc.

Why your content's AI visibility decays faster than you think.

AI, Content Strategy, Sponsorship

Is Wright right about rights? – Unofficial Partner

Does national team success really move domestic rights fees?

Media Rights, Football, Sports Economics

MoffettNathanson Research Suggests a General 10% Year-On-Year Decline Underway – Sportico

Cord-cutting acceleration poses hard questions for rights holders.

MediaRights, Streaming, Strategy