In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.
On this Sports Geek Podcast you will learn:
- Why Melbourne United rebrand happened
- What steps Vince took to reach new fans
- The importance of reaching out to participants
- How does it feel as a former Tigers fan to see United play
- Why 1>0 has been important to Sean in building Sports Geek
Resources from the podcast
- Connect with Vince Crivelli on LinkedIn and on Twitter @VinceCrivelli
- Follow Melbourne United on Twitter @MelbUnitedHQ and Facebook
- Have you signed up for weekly Sports Geek News?
Blast from the Past – Tigers Hoodlums
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
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