In a special but very quick interview Sean catches up with Melbourne United's Vince Crivelli on the rebrand of Tigers to United. Gary Vanyerchuk makes a quick appearance thanks to his excellent #AskGaryVee Podcast, listen in for Sean's take on it.
On this Sports Geek Podcast you will learn:
- Why Melbourne United rebrand happened
- What steps Vince took to reach new fans
- The importance of reaching out to participants
- How does it feel as a former Tigers fan to see United play
- Why 1>0 has been important to Sean in building Sports Geek
Resources from the podcast
- Connect with Vince Crivelli on Linkedin and on Twitter @VinceCrivelli
- Follow Melbourne United on Twitter @MelbUnitedHQ and Facebook
- Check out and download #AskGaryVee Podcast and on iTunes
- Highly recommend Gary's Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
I've given it as a gift many times
- Join #SportsBizMelb to connect with Melbourne's sports business community
- Grab your ticket to @SEATConference
- San Francisco 19-22 July 2015 – SPECIAL SPORTS GEEK OFFER – Australian & NZ attendees
- SEAT London March 17 2015 – SEE YOU IN LONDON
- Contact Sean if you’re interested in the pre-SEAT trip taking in sports in Seattle, Portland & San Francisco
- Like SEAT on Facebook and follow @SEATconference on Twitter
- Join Sean at Social Media Marketing World in San Diego
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Blast from the Past – Tigers Hoodlums
Posts from Melbourne United you may have missed
From the game I interviewed Vince at Margaret Court Arena
Big crowd in for @MelbUnitedHQ United down 12 #wearemelbourne pic.twitter.com/jJX9kOY8Ja
— Sean Callanan (@seancallanan) February 7, 2015
Fans are loving the extra effort the players are making post match
Fans for days… Despite the score, this never-ending crowd have stuck around to get autographs! #WeAreMelbourne pic.twitter.com/qz8js7DnFs
— Melbourne United (@MelbUnitedHQ) February 7, 2015
United go all out for pre-game
Lights out at @MCourtArena! Go time! #WeAreMelbourne pic.twitter.com/Y4QdVBzwZt
— Melbourne United (@MelbUnitedHQ) February 7, 2015
Even got Dennis Rodman into the action on his visit to Australia
SPOTTED: The man @dennisrodman rocking our slick new snap back around Melbourne! #RodmanIsUnited #WeAreMelbourne pic.twitter.com/Um95yunbFX
— Melbourne United (@MelbUnitedHQ) February 6, 2015
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Rebranding a sports team: Melbourne United Transcription
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