Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Parasocial on the paddock: can you humanise millionaire F1 drivers? – It's Face Time *

Explores F1 fan relationships.

F1, Marketing, Athlete Branding

AI will smash jobs in communications – Mumbrella *

AI's impact on jobs in focus.

AI, Communications, Technology

Professional Sports

NBA Expansion Talks Heat Up Ahead of Owners Meeting – Boardroom *

Potential NBA expansions discussed.

NBA, Expansion, Media Rights

Mat Ishbia in Talks to Buy Suns Stakes From Minority Partners Who Sued Him – Front Office Sports

NBA ownership disputes in focus.

NBA, Ownership, Investment

Cat Macario Signs Record NWSL Contract With San Diego Wave – Sportico

Record NWSL contract signed.

NWSL, Women's Soccer, Contracts

Digital & Social

Episode 317: Jaelyn Arndt on the NCAA's Social Strategy, Storytelling Across Divisions, the Proud Auntie Voice, March Madness, and More – Digital and Social Media Sports *

NCAA's digital storytelling explored.

Sports Marketing, Social Media, NCAA

Make you think

Princeton researchers find a way to make agents learn in real time – The Decoder *

Real-time learning in AI spotlighted.

AI, Technology, Real-time Data

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