Here are the latest articles from Sports Geek Reads
Key Reads
How Dwyane Wade and ‘Players' Magazine Are Rewriting the Rules of Sports and Style – BrandStrat *
Explore the intersection of sports, fashion, and culture.
Sports, Fashion, Marketing
Caitlin Clark, Angel Reese Break 25-Year WNBA TV Ratings Record – Sportico *
Significant rise in WNBA viewership highlights media trends.
WNBA, TV Ratings, Media
NFL Approves Ownership Stakes: Arctos, Woodson Join Ranks – Front Office Sports
Explore private equity's growing influence in NFL ownership.
NFL, Investment, Team Ownership
Nazara Technologies expands global gaming portfolio with INR 247 Cr acquisition of Curve Games – Sport Mint
Insights into digital gaming investment and expansion strategies.
Gaming, Investment, Sports Business
ESPN Bet Faces Make-or-Break Year for $2 Billion Disney-Penn Deal – Sportico
Examine crucial sports betting dynamics in Disney-Penn deal.
Sports Betting, ESPN, Market Strategy
Professional Sports
MLS, Continental Tire continue long standing pact with new multi-year agreement – Sport Mint
Showcase of how sports sponsorship sustains brand visibility.
Football, Sponsorship, MLS
NBA Playoff TV Ratings Up 3% Ahead of Late-Round Test – Front Office Sports
NBA playoffs ratings rise despite elimination of stars.
NBA, Media, TV Ratings
MLB's Strong Attendance, Viewership Due in Part to Rivalry Weekend – Front Office Sports *
MLB's innovative scheduling boosts attendance and viewership.
MLB, Marketing, Fan Engagement
NFL's Global Strategy: Doubling International Games – CNBC
Explore the NFL's ambitious international expansion plans.
NFL, International Expansion, Sports Marketing
Digital & Social
How AI Can Power Your Microinfluencer Marketing – Instagram
Explore AI's role in enhancing micro-influencer strategies.
AI, Influencer, Marketing
Building a big big fan base in the West – Mitchell Dale, GWS Giants – Sports Geek podcast
GWS Giants showcase effective fan engagement strategies.
Fan Engagement, Sports Marketing, Digital Innovation
Google has a new tool just for making AI videos – Google
Google's AI tools revolutionise sports video production.
AI, Video Production, Marketing
Instato Launches Avatar Marketplace – Unity
VRChat's avatar marketplace opens new digital engagement doors.
Virtual Reality, Marketplace, Digital Engagement
Media & Entertainment
Disney and Formula 1 announce magical global partnership – Sport Mint *
F1 and Disney merge entertainment with motorsport excellence.
F1, Disney, Sponsorship
A'ja Wilson Steps Into History with Nike A'One Launch – Boardroom
WNBA star's new sneaker showcases brand partnerships.
WNBA, Sports Marketing, Brand Partnerships
In Emilia-Romagna, Formula 1 Still Has Soul – Business of Speed
Explore the cultural impact of a historic F1 circuit.
Motorsport, Culture, History
Geek Out
Google's suite of next-gen creative AI tools – Google
Explore AI's impact on sports marketing and media content.
Sports Technology, Marketing, AI
Microsoft's Agentic Web at Build 2025 – VentureBeat
Microsoft's AI tools transform sports digital content management.
AI, Technology, Digital Content
Introducing Runway API for Gen-4 Images – Runway
Innovative AI image tools impact sports media strategies.
AI, Image Creation, Sports Media
AI
Learning in the Key of AI – Psychology Today
AI provides insights for sports training advancements.
AI, Technology, Learning
Google AI MODE in Search – TechCrunch
AI integration revolutionises consumer interaction with search.
Google, AI, Search
AI-powered headphone system can translate multiple people speaking at once – New Atlas
Enhances fan experiences at international sports events.
AI, Technology, Sports Events
Make You Think
LLMs are Making Me Dumber – Vincent Cheng
Investigate LLMs' impacts on intelligence and learning.
AI, Technology, Learning
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