Sean catches up with Dennis Yu from Blitz Metrics to discuss digital marketing strategies sports teams can use to drive more revenue from social media channels.
On this podcast you'll learn about:
- Why Facebook Video is a large opportunity for sports
- The importance of your data
- Why your website needs to be pixelled
- How & when Golden State Warriors use boost post
- How tracking works and why it is needed for advertising success
- How Dennis can get 320 fans for every paid fan
- Book review – No Grey Areas
- Podcast review – By Association
Resources from the podcast
- Thanks again to Dennis Yu from Blitz Metrics connect with him on Twitter @DennisYu and on Linkedin
Some tweets you may have missed from Dennis
The pace of technology both scares and excites me. What do you think? https://t.co/MC9T0mdzVQ
— Dennis Yu (@dennisyu) March 19, 2016
Love this idea
The cheapest and most ridiculous way to get people's attention https://t.co/OlCVIEWZps
— Dennis Yu (@dennisyu) March 14, 2016
Worth a read – No Grey Areas
Just finished this book "No Grey Areas" good read #sportsbiz pic.twitter.com/Nox7f3sHt0
— Sean Callanan (@seancallanan) March 25, 2016
SportNXT – Melbourne – 7-9 September 2026
Join Sean Callanan and sports executives from around the world to shape the future of sport.
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
Listen To Sports Geek
Recent Sports Geek Reads
Listen to Sports Geek Rapid Rundown daily
