Adapting to Changing Fan Demographics – Dean Madders, Gold Coast Titans

In this Sports Geek episode, Sean Callanan chats with Dean Madders, GM – Marketing & Consumer of Gold Coast Titans

On this podcast, you'll learn about:

  • Engaging local fans to promote stadium and community development
  • The crucial role of data automation in sports and its evolution
  • Diversifying the game day experience beyond the win or loss outcome
  • Adapting to changes in the consumption of sports and entertainment
  • Leveraging digital to engage fans and enhance brand promotion
  • Flexibility on Digital to Dollars workshop
Dean Madders on Sports Geek

Listen to Dean Madders on Sports Geek

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Pick my brain

Want some help on a campaign, sponsorship or content but don’t know where to start? Book a time with Sean Callanan for a Pick My Brain session.

The Pick my brain session is a two-hour video consulting session where you can get Sean’s thoughts and opinions on ticketing or sponsorship campaigns, campaign development and digital content review.

Pick My Brain session with Sean Callanan

Resources from the podcast

As discussed on the podcast

Community Development

Fan Engagement

2025-03-14T09:59:02+10:00

About the Author:

Sean understands the sports digital landscape, and that’s why he started Sports Geek. Working with clients across the sports digital world, he helps teams & leagues drive more revenue from digital and is focused on getting "cheeks on the seats" in stadiums. You can hear him on Sports Geek or present keynotes at sports conferences worldwide. Send him a tweet @seancallanan.