Comcast’s sports pivot, Packers’ startup draft and NFL’s social media moves

Comcast Leans on Sports as Revenue Slides and Cord-Cutting Grows – Front Office Sports *

A deep dive into Comcast's reliance on sport amidst challenges.

Media, Economics, Sports Business

Packers-backed Fund to Kick off NFL Draft with Unique Startup Pick – Sportico *

Explores innovative mergers between sports and entrepreneurship.

Startups, Venture Capital, NFL

Why the NFL Hired a Fashion Editor—and Other Moves from its Social Media Playbook – Ad Age *

NFL's unique strategy to broaden its social media appeal.

Social Media, NFL, Marketing

Man Utd, Bayern Munich Confirmed for World Sevens Football: Explaining New Summer Soccer Tournament – NY Times

Major clubs feature in a new summer soccer event.

Soccer, Tournament, Sponsorship

Deloitte's Annual Review of Sports Business – Deloitte

Insights on stadium and brand monetisation trends.

Business, Finance, Stadiums

NFL Draft Parking Payouts Give Green Bay Locals ‘Slice of the Pie' – Sportico *

Community engagement and economic impact of NFL Draft.

NFL, Community Engagement, Economics

Nike Will Outfit Runner Faith Kipyegon For A New World Record – Future Party *

Nike leverages top athletes for brand partnerships.

Nike, Sponsorship, Athletics

Concacaf Champions Cup Revamp Pays Dividends – Sport Business

Successful strategies in sports event management.

Soccer, Event Management, Marketing

Green Bay Has 12 Airport Gates. The NFL Draft Draws 250,000 Fans. What Could Go Wrong? – Huddle Up

Explores logistical challenges of hosting major events.

NFL, Logistics, Sports Business

NFL Taps Adobe for AI-powered Content Creation – SportPro

How AI helps NFL's content creation efforts.

NFL, AI, Technology

Google's Mobility AI – Research Google

Google AI optimises transportation for sports events.

AI, Technology, Event Management

Snoop Dogg Signs Multi-Year Media Deal with NBCUniversal – Deadline

Hip-hop icon expands presence into sports media.

Media, Hip-Hop, Storytelling

YouTube's 20th Anniversary: Global Media Empire – Boardroom TV

Impact of YouTube's growth on content strategies.

YouTube, Media, Broadcasting

Alibaba's VACE AI Model Aims to Become the Universal Tool for Video Generation and Editing – The Decoder

How AI revolutionises video content in sports.

AI, Video Editing, Technology

Adapting Your Podcast Website In The Age Of AI – The Podcast Host

AI reshaping podcast website strategies.

Technology, AI, Podcasts

Content Discovery Search with Llama – AI Meta

Enhancements in AI for improving sports organisations.

AI, Technology, Innovation

Instagram Cracks Down on Underage Users – TechCrunch *

AI used to protect young audiences on social media.

AI, Social Media, Technology

The Afrobeats Takeover: Africa's Soundtrack Goes Global – Boardroom TV

Examines cultural influence on sports events' soundscapes.

Music, Global Trends, Engagement

Andor Achieves Highest Rotten Tomatoes Score of Any Star Wars Show or Movie – Hollywood Reporter

Case study of successful content in media analytics.

Media, Ratings, Streaming