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Key Reads

College Athletes Are Getting Paid, But the Cost of Change Could Reshape American Sport ForeverCulture of Sport *

Explores the transformation in college sports economics.

College Athletics, NIL, Sponsorship

NCAA colleges can pay athletes after US$2.8bn NIL settlement approvedSportPro

Impactful development in athlete compensation in collegiate sports.

NCAA, Athlete Compensation, Sponsorship

Disney's Hulu Takeover Sets Stage for Deeper ESPN IntegrationFront Office Sports

A potential game-changer for ESPN and streaming services.

Media, ESPN, Streaming

Professional Sports

WSL teams see total revenues rise by 34% to UK£65mSportPro *

Financial success showcases growth in women's sports.

Women's Sport, Finances, Sponsorship

Arsenal Women take commercial game to new heights at EmiratesInsider Sport *

Historic move highlights stadium's impact on revenue.

Football, Marketing, Stadium

Cadillac F1 teams up with Tommy Hilfiger for a stylish 2026 debutSport Mint

Fusion of fashion and motorsport for enhanced branding.

F1, Marketing, Sponsorship

The irreplaceable value driving West Ham and Lyca's partnershipInsider Sport

Exploring West Ham and Lyca's community-driven sponsorship.

Football, Sponsorship, Community

Media & Entertainment

TNT Sports splits from HBO Max in WBD restructureSportPro 

Key changes in media rights distribution affect sports broadcasting.

Media Rights, Broadcasting, HBO Max

OpenAI hits $10 billion in annual recurring revenueCNBC

AI growth offers insights into potential business applications.

AI, Business, Technology

MLB Invests in Jomboy Media, Embracing Creator ContentSportico

MLB's strategic embrace of digital media partnerships.

MLB, Digital Media, Partnership

Why the NBA Finals Patch Moved to the Back of Jerseys, and How Much They Can Be WorthThe Athletic

A deep dive into sports jersey sponsorship strategies.

NBA, Marketing, Sponsorship

French Open Ratings Up 25% in TNT's First Year, Fueled by FinalsFront Office Sports

Reflects significant growth in sports viewership trends.

Media, Tennis, Viewership

Geek Out

Apple introduces on-device Live Translation across Messages, FaceTime, and PhoneTechCrunch

Breaking language barriers at international sports events.

Technology, AI, Communication

Roku Is Trying Out A New LookThe Verge

Exploring impacts on sports media consumption.

Technology, Media, Streaming

AI

Meta is creating a new AI Lab to pursue ‘Superintelligence'CNBC *

Meta's AI initiatives could reshape sports tech landscapes.

AI, Innovation, Sports Tech

AI startups are hitting $2M revenue in year one, doubling old benchmarksGetCoAI

How AI innovation accelerates growth in tech startups.

AI, Startups, Revenue

Everything Apple plans to show at its iOS 26-focused WWDC 2025 EventTom's Guide *

Apple's tech advancements could redefine sports engagement.

Apple, iOS, Technology

Make You Think

The Unexpected Podcast MogulEsquire

Gary Lineker's media transition highlights sports-media synergies.

Podcast, Interview, Media

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