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Interviews with sports executives working in the AFL

AFL, Audiences & Growth with Darren Birch

On this week’s episode Sean catches up with Darren Birch, General Manager of Growth, Digital and Audience at Australian Football League. Sean and Darren discuss his role at the AFL and the importance of new audiences and growth. On this podcast you'll learn about: Darren's career in the AFL industry The importance of growth [...]

By | 2017-11-30T17:24:08+00:00 November 27th, 2017|2017podcast, AFL Podcast, Podcast|0 Comments

Robots, VR, Innovation with Nancy Bennett

On this week’s episode Sean catches up with Nancy Bennett, Chief Creative Officer of Two Bit Circus. Sean and Nancy chat about VR, robots & blend of art & tech and where it can take us. On this podcast you'll learn about: Nancy's background in the  leading edge in the music industry and experiential [...]

By | 2017-11-24T18:40:37+00:00 November 6th, 2017|2017podcast, AFL Podcast, Podcast|0 Comments

Developing athletes off the field with Paul Marsh

On this week’s episode Sean catches up with Paul Marsh, CEO of the AFL Players Association. As part of the Sports Geek CEO series, Sean and Paul chat about the role the Players Association provides in supporting players throughout their football career as well as transitioning to life after football. On this podcast you'll [...]

By | 2017-11-10T13:15:36+00:00 October 30th, 2017|2017podcast, AFL Podcast, Podcast|0 Comments

Nick Holland on Football, Law and EJ Whitten

On this week's episode Sean catches up with Nick Holland from the EJ Whitten Foundation as part of the Sports Geek Podcast CEO Series.  Sean chats with Nick about football, law, governance and blockbusters. On this podcast you'll learn about: Nick's background as a professional footballer and how he prepared for life after sport whilst still [...]

By | 2017-09-24T17:05:49+00:00 September 11th, 2017|2017podcast, AFL Podcast, Podcast|1 Comment

Nigel Smart on entering sports business and esports

On this week's episode Sean catches up with Nigel Smart, Chief Operating Officer at Adelaide Football Club. Sean chats with Nigel about his football career at Adelaide Crows, his transition into business world and returning to the club and the expansion of the Crows business via AFLW and esports. On this podcast you'll learn about: Nigel's [...]

By | 2017-09-28T09:25:37+00:00 July 10th, 2017|2017podcast, AFL Podcast, Podcast|0 Comments

Digital in Tigerland with Brad Paton

On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army. On this podcast you'll learn about: The changes in [...]

Nick Truelson on the historic Western Bulldogs premiership win

On this week's episode Sean catches up with Nick Truelson, Chief Commerical Officer for the Western Bulldogs. In the "year of the underdog" in sport, Nick chats with Sean about the Bulldogs historic premiership win, ending the longest premiership drought in AFL history. On this podcast you'll learn about: How the club has changed since the [...]

By | 2017-09-17T18:48:12+00:00 November 11th, 2016|2016podcast, AFL Podcast, Podcast|2 Comments

David Burtenshaw on Adelaide Crows fan engagement

Good discussion with David Burtenshaw from the Adelaide Crows on how the sports media landscape in his 9 years at the AFL club.  Mike De Graw from Horizon Communications joins the podcast ahead of SEAT in Miami to chat about wi-fi in stadiums and for events.  On HarfTime we preview what Facebook and Twitter have [...]

By | 2017-09-18T20:53:26+00:00 June 15th, 2014|2014podcast, AFL Podcast, Podcast|0 Comments

A Look into @AFL Variable Pricing Strategy

Variable pricing, why are sports around the world doing it and why is it confusing fans?  In a different Sports Geek Podcast I break down the AFL variable pricing for MCG and Etihad. On this podcast you’ll find out about: What is variable pricing What is will cost you to go to a game at [...]

By | 2017-09-17T18:48:40+00:00 April 13th, 2014|2014podcast, AFL Podcast, Podcast|0 Comments

A look behind @AFL with Tyson Densley

On this week's podcast I chat with Tyson Densley from the AFL (Australian Football League) about the goals of the AFL social media team and what they are looking for in season 2014.  On SEN I chat with Kevin Hillier about the AFL and NRL social media fan bases and what does it say about [...]

By | 2017-09-17T18:48:42+00:00 March 14th, 2014|2014podcast, AFL Podcast, Podcast|0 Comments