Interviews with sports executives working in the Football (Soccer)

Digital and Football with David Fowler

On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football. On this podcast you'll learn about: David's career at FIFA spanning over 12 years (including [...]

Digital and Football with David Fowler2018-05-01T12:26:36+10:00

From Liverpool to AS Roma with Paul Rogers

On this week's episode, Sean catches up with Paul Rogers, Head of Digital and Social Media at AS Roma. Sean and Paul met up at the recent Business of Sport Summit and chat about the origins of Liverpool digital and his strategy pivot at AS Roma. On this podcast you'll learn about: How Liverpool [...]

From Liverpool to AS Roma with Paul Rogers2018-04-09T15:14:23+10:00

Arsenal fan engagement with Chris Harris

On this week's episode Sean catches up with Chris Harris, Managing Editor (Digital) at Arsenal F.C. Chris is also another guest from the #SportsBiz Slack community with now over 700 people. On this podcast you'll learn about: The fight for  fans attention The importance of storytelling.... players are the key How Arsenal are growing their followers [...]

Arsenal fan engagement with Chris Harris2018-07-02T12:23:34+10:00

Vancouver Whitecaps powering fan data through Tradable Bits

Sean catches up with Adam Rootman, Senior Digital Manager from Vancouver Whitecaps and Darshan Kaler, CEO from Tradable Bits on the latest podcast.  Adam shares with Sean how his time at Vancouver Whitecaps balancing content, campaigns and data.  Darshan chats about his experience in Facebook marketing and advertising and how Tradable Bits leverages data for great ticketing [...]

Vancouver Whitecaps powering fan data through Tradable Bits2017-09-17T18:48:16+10:00

Federico Smanio on fan engagement at grass roots in Italy’s Lega B

In this episode Sean Callanan chats with Federico Smanio, Head of Digital Transformation and Fan Relationship Management of Italy's Lega Serie B. On this podcast you'll learn about: Federico's involvement in starting up Lega Serie B Connecting fans and the emotional connection they have to their "local" clubs Concentrating on developing local talent for Italian football [...]

Federico Smanio on fan engagement at grass roots in Italy’s Lega B2017-09-17T19:04:38+10:00

Charlie Shin on driving MLS CRM journey

Charlie Shin from MLS joins Sean Callanan for the 100th episode of Sports Geek Podcast. Charlie  is  responsible for the development and execution of league wide CRM infrastructures and CRM initiatives (acquisition, fan engagement, monetization, loyalty) On this Sports Geek Podcast you will learn about: How Charlie moved from business consultant to [...]

Charlie Shin on driving MLS CRM journey2018-05-24T17:30:12+10:00

Rob Squillacioti – MLS & A-League insights

In the latest podcast, Sean catches up with Rob Squillacioti from FFA on recent trip to west coast of USA. On this Sports Geek Podcast you will learn about: Key themes for Rob from team visits After SEAT Rob suggests, "Don't be consumed by big data" What is football's big advantage in Australia Importance [...]

Rob Squillacioti – MLS & A-League insights2017-09-17T19:07:57+10:00

Brian Costello connecting the Timbers Army

In the latest podcast, Sean catches up with Brian Costello from Portland Timbers. Having caught up in person in the US, Sean chatted to Brian again recently to discuss his role as Director, Digital Media/Editor in Chief at the Timbers. On this Sports Geek Podcast you will learn about: What the early days [...]

Brian Costello connecting the Timbers Army2017-09-17T18:48:22+10:00

Alex Kunawicz on connecting with Liverpool fans globally

Alex Kunawicz is Head of Content for Liverpool FC, he oversees multiple websites and moving a free TV channel to a subscription service amongst a few of the projects he is tackling. On this Sports Geek Podcast you will learn: How Liverpool compares to Alex's first gig at Preston North End Making the move to [...]

Alex Kunawicz on connecting with Liverpool fans globally2017-09-17T18:48:23+10:00

Pieter Maenhout, understanding fans in Belgium Football

Pieter Maenhout works with the Royal Belgium Football Association as the Fan Relationship Manager as a fan is more than a customer. On this Sports Geek Podcast you will learn: Why Pieter works in a FRM not a CRM The difference between a customer and a fan Why UEFA is so focussed on fans, including [...]

Pieter Maenhout, understanding fans in Belgium Football2017-09-17T18:48:23+10:00

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