Interviews with sports executives working in the NFL

Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements

Sean Callanan chats with Cassandra Heilbronn about her career in sports law and what sponsorship executives need to know about sponsorship agreements. On this podcast you'll learn about: How Cassandra Heilbronn manages to combine her passion for sports with her career as a lawyer Why sponsorship agreements are needed What are player image rights [...]

Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements2019-05-24T12:56:31+10:00

John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft

Sean Callanan chats with John Durbin from Pegula Sports about planning the unpredictable NFL Draft and how to get fans to use apps and why loyalty has evolved. On this podcast you'll learn about: John Durbin from working in media to getting into the world of sports How Buffalo Bills prepare for the NFL [...]

John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft2019-05-24T12:59:13+10:00

Stadiums, fans & technology – how they fit together with Al Guido, San Francisco 49ers

On this week's episode, Sean heads off to Levi's Stadium in San Francisco to chat with Al Guido, President of San Francisco 49ers and CEO of Elevate Sports Ventures. Sean and Al chats about the 49ers' move to the new stadium, rolling out technology and his new business venture. On this podcast you'll learn about: Al's sports [...]

Stadiums, fans & technology – how they fit together with Al Guido, San Francisco 49ers2018-06-08T22:27:53+10:00

Social, AR & OTT Kansas City Chiefs style with James Royer

On this week’s episode Sean goes "back to the future" and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way. On this [...]

Social, AR & OTT Kansas City Chiefs style with James Royer2018-02-09T18:56:13+10:00

Jeramie McPeek on Suns & Super Bowl social

On this week's episode Sean catches up with Jeramie McPeek who discusses his time at Phoenix Suns and what it is like running social for Houston Super Bowl. On this podcast you'll learn about: Jeramie's experience with Phoenix Suns starting back in 1992 (and the changes he saw in his 24 years there) What entrepreneurial [...]

Jeramie McPeek on Suns & Super Bowl social2018-06-04T11:41:28+10:00

Scott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans

On this week's episode Sean catches up with a previous podcast guest, Scott Kegley. Formerly at San Francisco 49ers and now the Executive Director of Digital Media & Innovation at Minnesota Vikings. On this podcast you'll learn about: How to align your digital team to team goals How you can improve your digital output during a season How Vinekings [...]

Scott Kegley from Minnesota Vikings on Vine, Snapchat & LOUD fans2017-09-17T19:04:24+10:00

Eric Fernandez on turning fan passion into brand passion

In this episode I catch up with Eric Fernandez, Founder and Managing Partner of SportsDesk Media. On this Sports Geek Podcast you will learn about: Turning fan passion into brand passion Data is meaningless, insights are invaluable Eric's thoughts on how sponsorship changed in last 15 years How Cleveland Browns nabbed a new sponsorship simply from [...]

Eric Fernandez on turning fan passion into brand passion2017-09-17T18:48:19+10:00

Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games

Steve Ziff is the VP, Marketing & Digital Media at Jacksonville Jaguars on this podcast he chats about sales programme Jaguars Black, NFL in London and arcade games.  On this Sports Geek Podcast you will learn about: Why Steve believes data is the quarter in the machine You won't believe how much data Duval Dash has generated How he transitioned [...]

Steve Ziff from Jacksonville Jaguars on London, Sales & Arcade Games2017-09-17T19:08:09+10:00

Russell Scibetti on Developing CRM in Sports

Recorded in New York City Sean catches up with KORE Software's Russell Scibetti his home town after a successful SEAT conference. On this Sports Geek Podcast you will learn about: How Russell handled the move from team side to vendor side moving from Jets to KORE What Russell is looking to delivery to [...]

Russell Scibetti on Developing CRM in Sports2018-05-24T17:05:13+10:00

Scott Kegley on 49ers digital in new Levi’s Stadium

On this week's podcast, Sean chats with Scott Kegley, Director of Digital and Social Media at the San Francisco 49ers. On this Sports Geek Podcast you will learn: The inner workings of the 49ers' Digital & Social Media Team and what's unique about them. How to be a social media manager for [...]

Scott Kegley on 49ers digital in new Levi’s Stadium2018-06-08T15:10:26+10:00

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