Interviews with sports executives working in the NHL

Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements

Sean Callanan chats with Cassandra Heilbronn about her career in sports law and what sponsorship executives need to know about sponsorship agreements. On this podcast you'll learn about: How Cassandra Heilbronn manages to combine her passion for sports with her career as a lawyer Why sponsorship agreements are needed What are player image rights [...]

Cassandra Heilbronn on sports law and what you need to know about sponsorship agreements2019-05-24T12:56:31+10:00

John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft

Sean Callanan chats with John Durbin from Pegula Sports about planning the unpredictable NFL Draft and how to get fans to use apps and why loyalty has evolved. On this podcast you'll learn about: John Durbin from working in media to getting into the world of sports How Buffalo Bills prepare for the NFL [...]

John Durbin from Pegula Sports on planning content around the unpredictable NFL Draft2019-05-24T12:59:13+10:00

Understanding the psychology of your digital fans – Andi Perelman – Pittsburgh Penguins

Andi Perelman is fascinated by fans, what they want, why they want it and what they do online. It helps drive the tone, content and engagement for Pittsburgh Penguins online. On this podcast you'll learn about: Andi Perelman's journey into sports and her current role at the Pittsburgh Penguins The Pittsburgh Penguins' three brand [...]

Understanding the psychology of your digital fans – Andi Perelman – Pittsburgh Penguins2018-10-08T17:10:25+10:00

Offseason no time to rest with Stacy McGranor, San Jose Sharks

On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins. On this podcast you'll learn about: Stacy's backstory on her sporting career before [...]

Offseason no time to rest with Stacy McGranor, San Jose Sharks2018-06-08T12:16:43+10:00

Edmonton Oilers & giant bobbleheads with Ryan Frankson

On this week's episode Sean catches up with Ryan Frankson, Director, Social Media & Publications at Oilers Entertainment Group.Sean chats with Ryan about the developing a social presence for a new stadium, how fans react when they make the playoffs and why everyone loves a giant bobblehead. On this podcast you'll learn about: How to grab [...]

Edmonton Oilers & giant bobbleheads with Ryan Frankson2018-10-08T10:58:52+10:00

Digital with Kevin Kinghorn of the Vancouver Canucks

On this week's episode Sean catches up with Kevin Kinghorn, Senior Director - Digital and Marketing for Vancouver Canucks to discuss their digital strategies on building relationships with their fans. On this podcast you'll learn about: How they are building the relationship with the fan and treating them as members of the Canucks family How [...]

Digital with Kevin Kinghorn of the Vancouver Canucks2017-09-17T18:47:57+10:00

Eric Blankenship from Tampa Bay on membership sales and connecting fans around the globe

Sean catches up with Eric Blankenship, Manager - Vice President of Marketing at Tampa Bay Lightning - Tampa Bay Storm - Amalie Arena on the latest podcast. On this podcast you'll learn about: How Eric started in his career and coming home to Tampa Bay What marketing strategies they are using to achieve season ticket sell outs What [...]

Eric Blankenship from Tampa Bay on membership sales and connecting fans around the globe2018-10-08T10:58:38+10:00

Joe Gottfried from MLSE on integrating partners in digital

Sean catches up with Joe Gottfried, Manager - Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast.  On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital [...]

Joe Gottfried from MLSE on integrating partners in digital2017-09-17T18:48:14+10:00

Toronto digital with John McCauley

John McCauley holds a unique role in sports working at MLSE (Maple Leaf Sports & Entertainment) he oversees teams in multiple leagues (NHL,NBA & MLS) and sports stadiums (Air Canada Center) in Marketing, CRM, Digital Media and business development, that is a MASSIVE job.  Sean caught up with John to discuss it. On this Sports [...]

Toronto digital with John McCauley2017-09-17T18:48:30+10:00

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