This transcript has been lightly edited by AI
Sean Callanan (11:31.33)
And the and the piece you've been saying is one, you know, Binance is already a big company. And yes, brand awareness is great. But you're also sort of wanting to do it for the industry overall. And you know, crypto is coming out of crypto winter. And sort of people are like, you know, there's still that uncertainty for the people that might not understand the space. Does you feel that as a marketer that that education piece and that and that piece is even more important now and just sort of again,
you know, build that trust and credibility with Binance, but also the overall industry.
Sarah Dale (12:04.497)
Yeah, 100%. And to kind of put this into perspective, think, like you noted, crypto is really coming into a new era, right? Not only from a micro level, but from a macro level. And I think there has been an increase in regulation, institutional adoption. We're seeing more and more retail users. And so to kind of…
break that down into numbers. took Binance in particular, you five years to reach a hundred million users. Just two more years after that, we've already added another hundred million users. And in that next single year, we're well on our way to another hundred million users. So the pace of adoption is impressive, is on speed with other disruptors and innovative tech companies. And through
sports and entertainment, we can really support that in a more sustainable way through education and growing that adoption beyond the current pool of crypto users who are already obsessed, who already love crypto. You know, we need to to grow that if this is going to be a mainstream currency, right? And we're doing that through sports and entertainment.
Sean Callanan (13:11.574)
And so then one of the other, you know, one of the biggest names in sport is Cristiano Ronaldo. I mean, if you're going to shoot for the stars, you might as go for one of the biggest ones. What what know, one other than his gigantic social media and media presence, you know, he launches a YouTube channel and immediately Mr. Beast is on it. And immediately he's you know, Mr. Beast is worried about he's going to pass him like that's the
you know, the power of Christian Ronaldo, Ronaldo's social media presence. Why? Yeah, one, why Christian Ronaldo? And then what has it been like, you know, partnering with him on that journey of what you're trying to do?
Sarah Dale (13:51.697)
Um, it has been, he's great. Um, the partnership is great. Um, and so I think going back to our filters and how we approach partners, you know, he, he fits them 100%. Right. So he is extremely passionate and, um, concerned about not concerned, prioritizes his community and he's focused on his fan base and his fan base is quite large. And football is another area that.
we see audiences who over index in their love for or in their interest for fintech, for trading, for investing, for gaming, right? And so when we came together with Cristiano, there was a mutual interest in bringing benefits to his fans into leveraging his audience to educate them on the power of Web3, of on blockchain and to create meaningful engagement for them. And how we did that was through
his digital NFT collection, correct? But it's more than art. And I don't know if you've had time to look through it, but we've had five drops actually. those not only represent…
pivotal moments in his personal and professional life through the art. But they also come with these really great real benefits. And those real benefits are bringing his fans closer to him or closer to exclusive merchandise, games, training with him, celebrating with him, playing football with him. And so through those digital assets that his fans are purchasing or through being a user at Binance, they're able to meet
the greatest football player of all time. And we stand by that, that he is. So it's been a great experience working with him. He is so professional on and off the pitch and he gets so excited when he is with his fans that we get to bring him. It's quite heartwarming.
