Consumer-First Sports, Manchester City’s FFP Storm & DAZN’s U.S. Streaming Gamble

The Consumer-fication of Sports – Petcash Post *

Why sports products are shifting to consumer-first design.

Global, Sports Business, Product Strategy, Fan Engagement, Media

The BookKeeper: Why did Manchester City introduce ‘sham' spending? What was the extent of it? – The Athletic *

Deep dive on City's finances, sponsorships and FFP risk.

UK, Football, Finance, Sponsorship, Governance

RedBird's €3bn Bet on Milan – 365247newsletter *

Inside RedBird's Milan play and stadium-led mega district.

EU, Football, Private Equity, Venues, Strategy

NBA & FIBA to Advance European League Plans Despite EuroLeague Rift – ESPN *

New NBA–FIBA European league could reshape basketball economics.

EU, Basketball, LeagueDevelopment, MediaRights, Governance

MLB Owners Pitch 154-Game Season, Expanded Playoffs in Labor Talks – Front Office Sports

How fewer games and new playoffs reshape MLB's business.

US, MLB, Media Rights, Sponsorship, Strategy

NBA Valuations 2026: Warriors Lead at $14.5B, Average up 21% – Sportico

Latest NBA franchise values and what's driving the surge.

US, NBA, Valuations, Investment

Is Leicester City's $264 Million Price Tag Too Rich for Hungry Investors? – Front Office Sports

Assessing Leicester's valuation amid shifting investor appetite.

UK, Football, Teams, Valuation, Investment

Can Bryson save LIV? – The Athletic

Bryson DeChambeau's star power versus LIV's business realities.

Global, Golf, LIV, Digital Audience, Investment

NBA and FIBA Push for European Basketball Unification Despite EuroLeague Resistance – Ministry of Sport

Governance tensions as NBA and FIBA eye Europe's structure.

EU, Basketball, NBA, FIBA, Sports Governance

IPL's regional play gains momentum as JioStar reports 33% growth in digital watch-time share – SportsMint Media *

Regional-language strategy powers huge IPL digital growth.

IN, IPL, Media, Digital, Viewership

How Red Bull Racing Adapted to New Drive to Survive Audiences – Steve Garland – Sports Geek

Red Bull Racing's blueprint for converting Netflix fans.

Global, F1, Marketing, Media, Audience Engagement

Peppa Pig joins forces with The FA in multi-year licensing partnership – SportsMint Media

Kids' IP meets football in a clever licensing play.

UK, Football, Marketing, Licensing, Brand Partnerships

DAZN eyes national US media rights after local NBA, NHL and MLB deals – SportsPro

DAZN's US ambitions and what they mean for leagues.

US, Media Rights, Broadcasting, DAZN, Streaming

DAZN Unveils U.S. Playbook for 19-Team Local Streaming Launch – Sports Video Group *

Inside DAZN's RSN replacement strategy for 19 US teams.

US, MediaRights, Streaming, RSN, BusinessModel

ESPN's First Super Bowl Adds Disney+ to U.S. Distribution Mix – Sports Video Group

Why Disney is putting the Super Bowl on Disney+ too.

US, OTT, MediaRights, NFL, Distribution

Silver Lining: Sharing Tales From the Trenches of Cloud-Based Production with NBC Sports, MLB, NHL, and Warner Bros. Discovery – Sports Video Group

Broadcasters explain real-world cloud production trade-offs.

US, Cloud, Production, Technology, Operations

I Benchmarked Databricks Against My iPhone – Fivetran Blog

What cheap, local analytics mean for lean sports data teams.

Global, AI, Data Analytics, Cost Optimisation, Sports Business Strategy

The State of AI Report 2026 – State of AI

Macro AI trends every sports exec should understand.

Global, AI, Data Strategy, Sports Marketing, Sponsorship

AI companies are quietly preparing for a major AI disaster – Axios

Scenario-planning for AI-driven outages and cyberattacks.

Global, AI, Cybersecurity, Venue Operations, Risk Management

GPT-6 for everyone – OpenAI *

Intelligent UI opens new fan and sponsor experience options.

Global, AI, Fan Engagement, Sponsorship, Sports Marketing

NFL Escalates Prediction Market Frustrations to Supreme Court – Sportico *

Prediction markets, betting integrity and the NFL's legal gambit.

US, NFL, Sports Betting, Legal, Prediction Markets

Podcast ad load is “flashing a yellow light”, suggests new research – Podnews

New data on how many ads listeners will actually tolerate.

Global, Audio, Sponsorship, Fan Experience, Data

You lose a lot of control': Agencies wary of Meta's AI ad push – Mumbrella

Why media buyers are nervous about Meta's AI optimisation.

AU, AI, Advertising, Marketing, Technology