Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
BBC posts record Winter Olympics audience as sponsors see major digital gains – Insider Sport *
Record digital metrics boost engagement.
Broadcasting, Media, Digital, Olympics, Sponsorship
Collingwood sent a letter asking deceased man to leave money to the club in his will – The Age *
Highlights sensitive data management needs.
Collingwood, Marketing, Member Engagement, Sports Club, Data Management
Premier League gambling sponsorship ban gets UK government backing – Insider Sport *
Significant shift in sports sponsorship.
Football, Sponsorship, Gambling, Regulation, Premier League
How Marketers Are Scaling With AI in 2026 – Marketing Against The Grain
Future of marketing with AI data.
AI, Marketing, Marketing Trends
Is Elite Sport Becoming a Premium Product? – Behind Sport *
Explores premium pricing in sports.
Sports Business, Pricing Strategy, Media Rights, Sports Marketing
Digital & Social
The Path to Medical Superintelligence – Microsodt *
AI applications offer sports insights.
AI, Technology, Sports Science
Apple's next big thing is a push into visual artificial intelligence – Bloomberg *
Focus on ‘Visual Intelligence' technology.
AI, Wearables, Technology, Fan Engagement
Media & Entertainment
Netflix's Grown-Up Narrative Amid Paramount Negotiations – Deadline
Strategies for media rights negotiations.
Media, Negotiation, Strategy, Branding
Geek out
The Case for Keeping Your AI on a Need-to-Know Basis – Every
Turning off ChatGPT memory
AI, Data Privacy, Technology, Marketing, Sports
Microsoft develops Copilot Advisors to debate on any topic – Testing Catalog
New AI personas enhance decision-making.
AI, Decision-Making, Technology, Marketing, Analysis
AI
These Four Mistakes Are Company Killers In The AI Age – eHandbook
Avoid AI pitfalls in the sports industry.
AI, Business Strategy, Technology
Amazon denies AI error after internal agent triggers 13-hour system blackout – The Guardian
AI error lessons for cloud-dependent sports.
AI, Cloud, Technology, Risk Management
Make you think
A Simple Act of Kindness from His Favorite Athlete Changed His Life Forever – NY Times
Illustrates athlete influence beyond sport.
Athlete Influence, Sponsorship, Sports Marketing, Human Interest
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