Here are the latest articles from Sports Geek Reads
Key Reads
BBC secures 5 year coverage for athletics – Insider Sport *
BBC's long-term commitment highlights crucial media rights strategies.
Broadcasting, Media Rights, Athletics
Lando Norris's Quadrant sells majority stake to Veloce Media Group – Sport Mint *
Strategic move in sports and media, crucial for M&A insights.
Sports Business, Mergers and Acquisitions, Motorsports
World Cup 2026 set to be ‘most polluting ever' – Behind Sport *
Environmental impact of sports events demands sustainable solutions.
World Cup, Sustainability, Sports Events
FanDuel valued at US$31bn as Flutter takes full control – SportPro
Significant financial move in the sports betting industry.
Finance, Betting, Investment
How Brands and Rightsholders Connect with Fans – Sport Industry Biz
Strategies for deep fan engagement and brand connection.
Marketing, Fan Engagement, Sponsorship
Professional Sports
NFL Likely to Stay With CBS, Targeting Mass Renegotiation in 2029 – Front Office Sports *
Explores future of NFL media rights and sponsorship deals.
NFL, Media Rights, Sports Business
DraftKings in Talks to Acquire Prediction Market Railbird Exchange – Front Office Sports
Potential acquisition ties into sports betting and tech innovation.
Sports Betting, Technology, M&A
Digital & Social
A game-changer in digital marketing strategies for brands.
Digital Marketing, Social Media, Technology
Media & Entertainment
Inside MLB's Master Plan to Host All-Star Week in Atlanta – Boardroom
Logistics, marketing strategies essential for major sports events.
MLB, Event Management, Sports Business
Trump and the Club World Cup final VIPs – The Athletic
Explores intersection of sports, politics and sponsorship.
Sports Business, Marketing, Sponsorship
AI
Meta acquires voice startup Play AI – Techcrunch *
Voice AI acquisition reshapes sports marketing through tech engagement.
Artificial Intelligence, Technology, Fan Engagement
Make you think
Leadership Is a Process: How to Lead More Effectively – Psychology Today
Exploring effective leadership for advancing sports management.
Leadership, Management, Sports Business
Mental Fitness Is the New Leadership Muscle – Refind
Mental fitness as key to improved sports leadership.
Leadership, Mental Fitness, Management
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