Anna Hu on re-inventing group memories with Brizi

“How do you give the feeling that fans get when they see themselves on the jumbotron? How do you get that feeling of fan in the arena? So bit by bit that idea turned into kind of the company you see today.”

Anna Hu on the inspiration behind Brizi

Anna Hu started her career in the corporate world working for some of the World's  famous brands like Lexus Canada, Apple and Microsoft. Few years after her stint on these top brands, Anna finally took the challenge and pursued her entrepreneurial dream. This and her interest in the sports industry eventually led to co-founding Brizi in 2016.

Brizi started out as the world's first social drone where sports fans can direct a drone to take an aerial selfie using their phones during game day. Over time, Brizi has grown in several ways including the development of a stationary robotic camera system that would swivel over to your seat in the stadium which are now called BriziCams. Brizi works with organisations across NBA basketball, European soccer, and Grand Slam tennis to deliver an authentic high affinity sponsorship asset that captures fan insights.

Anna and her team at Brizi continues to work hard to ensure they deliver the best fan experience to sports fans, teams and organisations.

Aside from being an entrepreneur, Anna is a creative and tech junkie who is also passionate about music. At present, she juggles her time in Toronto, Boston and Brisbane and continue to share and inspire people with the startup story of Brizi. She is also a Forbes 30 Under 30  awardee in 2018 and has been recognised as one of the brightest young entrepreneurs.

• Connect with Anna Hu on Twitter @uh_anna and LinkedIn
• Learn more about Brizi on Twitter @brizi, Facebook, Instagram, Youtube and LinkedIn
• Some related articles you might want to read:
  • Announcing BriziMotion
  • How technology is improving the fan experience – and creating legal challenges for clubs and leagues
  • Reimagining Group Photo Experiences, Canon U.S.A. Launches Strategic Alliance with Remote Camera Platform, Brizi, Inc.
• Some Sports Geek episodes you might be interested in:
  • Tinus le Roux from Fancam on knowing your fans in the stands
  • The Yinzcam story with Priya Narasimhan
  • Powering video across the sports social media world with Aviv Arnon from WSC Sports

5:08 Anna Hu tells a bit more about Brizi and how it started

6:56 How does BriziCam works from a fan point of view

8:50 Anna on the idea that started Brizi

11:22 How sponsorship and partnership executives responded to the product

18:14 How they are able to build content from their data

23:11 Brizi’s collaboration with Canon in re-inventing group memories

27:10 How Brizi works in different stadiums and precincts

29:54 How they keep on innovating and their plans for the future

36:26 Sports Geek Closing Five

BriziCam capturing a family bonding moment

Good innovation workshop at the National Sports Forum

Attendees get to try BriziCam at CES 2019