On this week's podcast I chat with Aaron LeValley from AEG Sports about how the LA Kings and LA Galaxy tackle digital and data hand in hand. In our SEAT Sponsor Series I chat will John Brams from Extreme Networks about wi-fi in stadium and their new partnership with NFL as wi-fi analytics partner.
On this podcast you’ll find out about:
- Why CRM and Digital teams work in unison at AEG Sports
- How the LA Galaxy plan to build on season ticket base
- How LA Kings used direct messaging on Twitter
- Importance of privacy as marketers get access to more data
- How LA Galaxy use marketing automation to sell more tickets
- How the wi-fi landscape has changed
- The importance of understanding each stadium has different needs and different fans
- What were people doing on their smartphones while watching the Super Bowl.
Resources from the episode
- Connect with Aaron LeValley on Linkedin
- Connect with LA Kings on Twitter @LAKings, Instagram @LAKings and Facebook
- Connect with LA Galaxy on Twitter @LAGalaxy, Instagram @LAGalaxy and Facebook
- Find out more about Extreme Networks connect with them on Twitter (@extremenetworks) and Facebook and Linkedin
- Connect with John Brams on Linkedin
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