Been a busy few weeks at Sports Geek, last weekend at the SCG I caught up with LA Dodgers Social Media Manager Josh Tucker who was in town for Opening Series. AJ Maestas from Navigate Research for a chat about his study into sports and social media fans.
On this podcast you’ll find out about:
- How Josh manages Twitter and engages Dodger fans
- The importance of using favorite button on Twitter
- What tools Josh uses to manage Dodgers social accounts
- Why engagement is the metric of importance in MLB
- How sponsors are clamouring to be involved with sports teams social media
- How fans are influenced by sports teams and athletes
- The importance of understanding the value of social media in sponsorship
Like this episode? please leave a review in iTunes.
Resources from the episode
- Connect with Josh Tucker on Twitter (@joshbtucker) and on Linkedin
- Connect with LA Dodgers on Twitter @Dodgers, Instagram @Dodgers, Vine (@Dodgers) and Facebook
- Connect with AJ Maestas on Linkedin
- Have you signed up for Sports Geek News?
Digital To Dollars is the five-pillar process pro teams and leagues have used for a decade to turn digital audiences into revenue, and it’s coming soon as a self-paced program. Those on the waitlist will get 20% off upon launch.
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Each month, Sean will profile a SEAT partner on SEAT Solves.
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