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Key Reads
Inside the £6.8bn Business of the 2026/27 Premier League – 365247 Sports *
Definitive breakdown of how the Premier League makes money.
UK, Football, MediaRights, Sponsorship, Strategy
Fenway Sports Group announces strategic minority investment in Liverpool from 1892 Holdings (Bezos-backed), valuing club at ~$7.1 billion – Fenway Sports Group *
Bezos-backed money sets a new benchmark for club value.
UK, Football, Investment, Valuation, Ownership
Inside Versant's Sports Strategy & Portfolio – 365247 Sports *
How a new US media group is rethinking sports rights.
US, MediaRights, Strategy, Streaming, SportsTech
NFL at odds with Nielsen methodology changes – Nielsen *
Ratings methodology fight that could reshape sports media value.
US, NFL, MediaRights, Data, Measurement
Did Mark Walter Use People's Retirement Money To Fund The Dodgers TV Network? – Huddle Up
Investigating how an $8.35B Dodgers TV deal was financed.
US, MLB, MediaRights, Finance, Ownership
Professional Sports
Lakers sold to Bob Iger, Joshua Kushner, one year after Mark Walter bought team – The Athletic *
Blockbuster Lakers sale blending Hollywood, tech and hoops.
US, NBA, Ownership, Media-Rights, Investment
EQT Acquires Majority Stake In Melbourne Storm – AFR *
Global private equity money lands in the NRL.
AU, NRL, Private Equity, Club Ownership, Commercial Strategy
NY Jets Owner, Woody Johnson Buys Into Aston Martin F1 – Business of Speed
NFL owner expands his portfolio into Formula 1.
Global, F1, Ownership, Sponsorship, Valuation
USTA announces record $108 million US Open prize money – US Open
Record US Open purse shows where tennis economics sit.
US, Tennis, EventEconomics, Revenue, PlayerCompensation
Digital & Social
Zoomph College Athletics Rankings Dashboard – Zoomph
Which college programmes actually win on social value.
US, CollegeSports, SocialMedia, Analytics, Sponsorship
The winners and losers of YouTube's view count and monetization overhaul – Digiday
YouTube's metric changes that every rights holder must track.
Global, YouTube, Monetisation, Measurement, Digital
Media & Entertainment
DAZN's ViewLift acquisition signals bigger ambitions in US regional sports – SportsMint Media
DAZN doubles down on tech to crack local sports.
Media, Streaming, Technology, Sports Tech, Acquisition
More Than Half the Tickets to the 2028 Olympics in Los Angeles Have Been Sold Already – The Athletic
LA28's early ticket sales masterclass in demand modelling.
US, Olympics, Ticketing, Revenue, Data
Mega Guide on How to Watch the Premier League This Season – The Athletic
A fan's guide that doubles as a rights strategy map.
Global, EPL, MediaRights, Broadcast, FanEngagement
Geek Out
Peripheral raised $8.7 million seed to bring spatial AI to live sports media – Business Wire
Spatial AI promises richer broadcasts and new sponsor inventory.
Global, Data, Broadcast, AI, Technology
Why Qwen3.8 27B Looked Brilliant in Testing but Failed to Ship My AI Newspaper – Towards Deep Learning
When benchmark-beating AI falls over in the real world.
Global, AI, Product, Content, Data
AI
More AI Output Isn't the Same as More Marketing Impact – Superhuman
Why sports marketers need better AI goals than volume.
Global, Marketing, AI, Digital, Productivity
The AI Productivity Trap: Why Faster Work Isn't the Same as Better Work – Medium
Speedy AI workflows can quietly erode strategic thinking.
Global, AI, Strategy, Productivity, Innovation
Make You Think
Premier League to fund live facial recognition technology for Metropolitan Police on matchdays – The Athletic
Privacy, policing and fan experience collide in one decision.
UK, Football, Security, Data, Regulation
Short-video viewing temporarily shuts down cognitive control networks, study finds – PsyPost
New science on TikTok-style content and young brains.
Global, TikTok, Reels, Research, Youth
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Featured image credit: Photo: Arne Müseler / arne-mueseler.com / CC BY-SA 3.0 DE / via Wikimedia Commons.


