TikTok’s Brand Strategy & Ohtani’s MLB Return: Expanding Sports’ Global Reach

WSL Clubs Vote For 14-Team Expansion – Sport Industry *

Explores strategic growth and development in women's soccer.

WSL, Football, League Expansion

Why former New York Giants star Osi Umenyiora sees a future for football in Africa – NY Times 

Insights into expanding American football's market internationally.

International Sports, Market Expansion, Global Football

Ohtani's Return to Pitching Brightens Spotlight on MLB's Biggest Star – Front Office Sports *

Marketability and media implications of Ohtani's MLB return.

MLB, Marketing, Athlete Branding

OpenAI and Microsoft tensions are reaching a boiling point – WSJ

Explore dynamics between major tech giants impacting AI.

OpenAI, Microsoft, AI Partnerships

Juventus deepen crypto ties with ‘€5m-per-year' WhiteBit sleeve deal – SportPro

Cryptocurrency trends transforming sports sponsorship landscape.

Cryptocurrency, Sponsorship, Finance

Club World Cup: MetLife Stadium Field Criticised After Hosting First Game – NY Times

Covers the importance of quality infrastructure in global events.

Soccer, Infrastructure, Event Planning

Chicago Fire Planning $650M Stadium As Bears, Sox Projects Stall – Front Office Sports

Explores major investments in sports infrastructure development.

MLS, Investment, Infrastructure

How TikTok is owning life's magic moments and wants big brands to join in – The Drum *

Lessons on brand engagement from TikTok's strategy.

TikTok, Social Media, Marketing

Meta's Threads Is Declaring War on Spoilers (Exclusive) – Hollywood Reporter *

Insights into platform functionalities crucial for audience engagement.

Threads, Instagram, Social Media

Tubi Picks Up ‘Zero Star: The Cam Ward Story' 6-Part Docuseries About This Year's NFL Draft No. 1 Pick – Variety *

Highlights storytelling and branding in sports media.

Tubi, Docuseries, NFL

NBA, ABC Air Finals Lineup Intros After Fan Complaints – Front Office Sports

Examines fan engagement and broadcast experiences.

NBA, Broadcasting, Fan Engagement

Sydney team develop AI model to identify thoughts from brainwaves – ABC *

Innovations in technology for more personalised connections.

AI, Fan Experience, Innovation

New York is about to pass the RAISE Act requiring AI safety disclosures – TechCrunch

AI safety requirements impacting sports tech application.

AI, Legislation, Safety

MIT study found ChatGPT use causes “cognitive debt.” – Arxiv

Impact of AI on decision-making and content creation.

AI, Technology, Research

Who Pays When FIFA Comes to Town? The 49ers Are About to Find Out – Substack
Economic impacts and reality of hosting major events.
FIFA, Sports Business, Sponsorship