Here are the latest articles from Sports Geek Reads

Key Reads

TikTok deal ‘framework’ reached with China, Trump and Xi will finalize it Friday – CNBC *

Social media executives breathe a sigh of relief.

TikTok, Social Media, Government

There's No Sports Team Valuation Bubble, Arctos Says – Sportico *

Analysis of sports team valuations.

Valuation, Sports Teams, Private Equity, Investments

Trump Push to End Quarterly Earnings Has Major Sports Ramifications – Front Office Sports *

Impact of quarterly report changes.

Finance, Sports Business, Regulations, Media Companies

Professional Sports

F1 in talks over sprint race expansion with reverse grids as 2026 schedule announced – The Athletic

F1's racing format changes.

F1, Racing, Sports Business, Sponsorship

WNBA Ratings Rise 3% in 2025 Despite Clark's Absence – Front Office Sports *

WNBA's viewership dynamics.

WNBA, Media, Viewership, Nielsen, Sports Marketing

Latest From Fanatics & Friends: Flag Football in Saudi Arabia – Sportico *

Flag football's global reach.

Global Sports, Flag Football, Marketing, Saudi Arabia

Digital & Social

Nick Cicero on How to Effectively Measure Content Performance Across Platforms – Digital and Social Media Sports *

Strategies for content measurement.

Podcasts, Marketing, Content Strategy, Technology, Data

Amazon Shatters Previous Ratings High for 1st NFL Game – Front Office Sports *

Amazon's impact on NFL viewership.

NFL, Media, Digital Broadcasting, Viewership

Media & Entertainment

Meta Ray-Ban Display glasses leak ahead of Connect conference – Business Insider

Meta's advancements in AR tools.

AI, Augmented Reality, Technology

Playfly Expands Ad Tech Around In-Market Streaming – Sports Business Journal 

Advancements in streaming ad tech.

Ad Tech, Streaming, Digital Advertising, Sports Media

Geek Out

OpenAI Launches GPT-5-Codex – Open AI

New opportunities for automation.

AI, Technology, Automation

AI

A Tale of Two AIs: How New Reports from OpenAI and Anthropic Reveal a Global Split in AI's Revolution – The Neuron Daily

Global disparities in AI adoption.

AI, Technology, Global Trends

ChatGPT prepares a native ordering system – TestingCatalog

Shift towards AI e-commerce.

AI, E-commerce, Technology

Make You Think

Check out Sports Geek Reads to stay on top of sports business news.
Listen to Sports Geek Rapid Rundown on your fave podcast platform.