In this episode I review how I train athletes to best use social media to connect with fans while maintaining their primary goal – performance on the court/field/track.
On this Sports Geek Podcast you will learn about:
- Social media policy for athlete in FOUR words
- What is my key advice to athletes
- How social media can be a distraction and how to handle it
- Why the Olympic movement is behind the curve on digital
- Two teams with two different (and successful) outcomes – Hockeyroos and Kookaburras
- What do social media platforms want from athletes?
- What platforms will work best for athletes in Rio
- What athletes need to know about privacy
- Importance of knowing the rules and staying in control
Sports Geek social media rules for athletes at Olympics (or any sport)
- “Athletes should be focussed on performance. social media is a distraction” – Don't forget why you are there!
- Athletes need a routine, find out where social media fits for you.
- Match social media platform to athlete, don't force it.
- Understand the why:
- administrators
- coaches
- media
- social media platforms
- fans
- Privacy – know your settings and be wary of privacy of others
- Play by the rules (and know them)
- Be social and have fun
- Stay in control
Resources from the podcast
- Revisit my podcast with George Rose and Andrew Swallow on how athletes deal with social media
- Have you signed up for weekly Sports Geek News?
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