Here are the latest articles from Sports Geek Reads
Key Reads
Driving value from sponsored content – Alex Kopilow, New York Mets – Sports Geek *
Discover how sponsored content boosts revenue and engagement.
Sports Marketing, Sponsorship, Digital Strategy
Game-Changer: Google Posts Massive Quarter, AI Ad Formats Ahead – Mumbrella *
Google's AI ad formats reshape marketing, impacting sports business.
Google, AI, Advertising
LSU's Jersey Sponsorship Initiative – Sports Illustrated
NIL impacts college sports, opening new sponsorship avenues.
NIL, College Sports, Sponsorship
Roku Snags Documentary on Philadelphia Eagles Super Bowl Win – Hollywood Reporter *
Explore how streaming platforms shape sports content distribution.
NFL, Media, Streaming
UAE Investor 885 Capital Emerges as Sports Force With PFL Stake – Sportico
International investments in sports properties reshaping the industry.
Investment, Globalization, Sports Business
Pedro Pascal's Quirky Promotion Interview – Hollywood Reporter
Exploring promotional strategies that can inspire sports marketing.
Marketing, Personality, Promotion
Professional Sports
Packers' Revenue Hits Record $719 Million – Sportico *
Record revenue for the Packers reflects NFL's growth strategies.
NFL, Finance, Revenue
MLS Commissioner Considers Fall-to-Spring Schedule Shift – Front Office Sports
Potential schedule shift could shake up MLS operations.
MLS, Soccer, Globalization
Big Ten Explores Private Equity Options – Front Office Sports
Big Ten's private equity talk signals shifts in sports finance.
Big Ten, Investments, Finance
NFL Star Bobby Wagner Invests in Seattle Storm – Sports Business Journal
NFL players diversify investments by entering WNBA ownership.
WNBA, NFL, Investment
Digital & Social
Giants Launch Training Camp Creator Series – New York Giants *
Giants tap social creators to boost engagement, fan depth.
Fan Engagement, Content Creation, NFL
YouTube Shorts Adds AI Video Tools – TechCrunch
AI content creation tools enhance sports marketing capabilities.
Social Media, AI, Video Content
Media & Entertainment
ACC's Media Engagement with New TV Shows – Front Office Sports
ACC's new media strategies influence college sports broadcasting.
ACC, College Football, Media
Is Rock And Roll Back? – Hollywood Reporter
Rock resurgence signals crossover potential for sports marketing.
Music, Marketing, Sponsorship
NFL Insight: Dolphins' Tyreek Hill's 2025 Focus – ESPN
Tyreek Hill shares his focus on football and brand.
Athlete Branding, NFL, Personal Development
Geek out
Meta's Innovative Wristband Technology Could Impact Sports Tech – Future Party *
Meta's wristbands represent a leap in sports wearable tech.
Meta, Technology, Wearable
Comparing AI Models – Artificial Analysis
Selecting AI models for your next project.
AI, Technology, Data
AI
How AI Could Disrupt Marketing Employment – Medium
AI's growing impact on sports marketing careers.
Marketing, Technology, AI
Generative AI: Beyond the Hype – Elastic
Generative AI's potential in sports beyond the initial hype.
Artificial Intelligence, Technology, Marketing
Make you think
Jalen Hurts and His All-Female Management Team – Forbes
Turning diversity into a strategic advantage in sports.
Athlete Management, Diversity, Gender
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