Here are the latest articles from Sports Geek Reads

Key Reads

Driving value from sponsored content – Alex Kopilow, New York MetsSports Geek *

Discover how sponsored content boosts revenue and engagement.

Sports Marketing, Sponsorship, Digital Strategy

Game-Changer: Google Posts Massive Quarter, AI Ad Formats AheadMumbrella *

Google's AI ad formats reshape marketing, impacting sports business.

Google, AI, Advertising

LSU's Jersey Sponsorship InitiativeSports Illustrated

NIL impacts college sports, opening new sponsorship avenues.

NIL, College Sports, Sponsorship

Roku Snags Documentary on Philadelphia Eagles Super Bowl WinHollywood Reporter *

Explore how streaming platforms shape sports content distribution.

NFL, Media, Streaming

UAE Investor 885 Capital Emerges as Sports Force With PFL StakeSportico 

International investments in sports properties reshaping the industry.

Investment, Globalization, Sports Business

Pedro Pascal's Quirky Promotion InterviewHollywood Reporter

Exploring promotional strategies that can inspire sports marketing.

Marketing, Personality, Promotion

Professional Sports

Packers' Revenue Hits Record $719 MillionSportico *

Record revenue for the Packers reflects NFL's growth strategies.

NFL, Finance, Revenue

MLS Commissioner Considers Fall-to-Spring Schedule ShiftFront Office Sports

Potential schedule shift could shake up MLS operations.

MLS, Soccer, Globalization

Big Ten Explores Private Equity OptionsFront Office Sports

Big Ten's private equity talk signals shifts in sports finance.

Big Ten, Investments, Finance

NFL Star Bobby Wagner Invests in Seattle StormSports Business Journal

NFL players diversify investments by entering WNBA ownership.

WNBA, NFL, Investment

Digital & Social

Giants Launch Training Camp Creator SeriesNew York Giants *

Giants tap social creators to boost engagement, fan depth.

Fan Engagement, Content Creation, NFL

YouTube Shorts Adds AI Video ToolsTechCrunch

AI content creation tools enhance sports marketing capabilities.

Social Media, AI, Video Content

Media & Entertainment

ACC's Media Engagement with New TV ShowsFront Office Sports

ACC's new media strategies influence college sports broadcasting.

ACC, College Football, Media

Is Rock And Roll Back?Hollywood Reporter

Rock resurgence signals crossover potential for sports marketing.

Music, Marketing, Sponsorship

NFL Insight: Dolphins' Tyreek Hill's 2025 FocusESPN

Tyreek Hill shares his focus on football and brand.

Athlete Branding, NFL, Personal Development

Geek out

Meta's Innovative Wristband Technology Could Impact Sports TechFuture Party *

Meta's wristbands represent a leap in sports wearable tech.

Meta, Technology, Wearable

Comparing AI Models – Artificial Analysis

Selecting AI models for your next project.

AI, Technology, Data

AI

How AI Could Disrupt Marketing EmploymentMedium

AI's growing impact on sports marketing careers.

Marketing, Technology, AI

Generative AI: Beyond the HypeElastic

Generative AI's potential in sports beyond the initial hype.

Artificial Intelligence, Technology, Marketing

Make you think

Jalen Hurts and His All-Female Management TeamForbes

Turning diversity into a strategic advantage in sports.

Athlete Management, Diversity, Gender

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