First of all a big thanks to everyone who attended, participated and helped with #TwitterBrekky at Etihad Stadium on Wednesday morning. Our goal was to connect Mike Brown (@mikeisbrown) with the Melbourne sports & digital community to offer some networking opportunities and share some knowledge on how teams and brands use Twitter.

#TwitterBrekky started with Francis Leach (@SaintFrankly) opening from an old media perspective showing his passion for new media before Mike took the stage with Jenna Mannos (@jennamannos) and Lauren Fraser (@lfraser) on video link.

Mike discussed how sports fans engage with sports in real-time, with events such as Euro Cup Final, London Olympics and Super Bowl achieving record TPS (Tweets Per Second).

If you missed Melbourne, you can still make it to Sydney #TwitterBrekky on Tuesday 4th December at the SCG.

a chef and two comedians

The crowd was then treated to an All-Star panel with Masterchef Australia's George Calombaris (@gcalombaris)and The Gruen Transfer's Wil Anderson (@Wil_Anderson) and The Project's Charlie Pickering (@charliepick). George explained how Twitter was great for feedback on his restaurants as he can act on it immediately to ensure he has happy customers. Wil and Charlie saw Twitter as a great way to stay connected with their fan base, simple hashtag games (#whyginahatesthesimpsons from Wil and #beatlejews from Charlie) allow them to keep fans (and themselves) entertained at any time.

Here are some of the key tweets from the 1500 across the morning at #TwitterBrekky

YES Twitter has changed. We are at a twitter talk featuring 3 celebs. 5 years ago it would have been 3 social media geeks #twitterbrekky

— Darren Rowse (@problogger) November 27, 2012

Francis did a great job as MC.

Nice intro by radio history buff @saintfrankly to the #TwitterBrekky this fine morn. (at @etihad_stadium) — path.com/p/4waTa8

— Scott Kilmartin (@ScottKilmartin) November 27, 2012

Great start

Twitter is democratic medium of ideas, stupidity and excitement. @saintfrankly #TwitterBrekky

— Christopher Hewett (@ChristophHewett) November 27, 2012

Wil joining the conversation like everyone else while Mike on stage.

First gig I've done where it's a compliment if the whole audience is on their phone… #twitterbrekky

— Wil Anderson (@Wil_Anderson) November 27, 2012

Monetising social media is always a hit topic but building relationships is the key.

“Twitter can't be a primary revenue driver, when it becomes that it often dies. But it helps you build relationships.”#TwitterBrekky

— Simon East (@SimoEast) November 27, 2012

Mike on stage.

International Business Development Manager @mikeisbrown talking all about Twitter #twitterbrekky twitter.com/fauncrabtree/s…

— Faun Crabtree (@fauncrabtree) November 27, 2012

Great definition of Twitter.

140m people on twitter – organized and filtered – an absolute democracy, says @mikeisbrown #TwitterBrekky

— Justine Bloome (@inBloome) November 27, 2012

All about engagement

“If you're using Twitter to just push out information, you're doing it wrong and not engaging” – @mikeisbrown #TwitterBrekky #smart

— Jessica Ivers (@jivebong) November 27, 2012

Hashtags a big theme.

Choose a simple hashtag & stick with it – @mikeisbrown #TwitterBrekky ping #superawesomemicroproject

— Josh Rowe (@joshrowe) November 27, 2012

Off line is critical.

Enforce your twitter handle. Tickets, big screen, fan collateral @melbournestorm #TwitterBrekky

— Natalle Brown (@NatalleBrown) November 27, 2012

Completely agree with Mike and Darren on this one.

Love that @mikeisbrown is talking about celebs should be talking to their real followers – engagement builds fans for life #TwitterBrekky

— Darren Rowse (@problogger) November 27, 2012

Hope you can make it George!

Enjoying breakfast on the central coast while following Melbourne's #TwitterBrekky hope I can make it to Sydney's on December 4th

— george rose (@gorgeousgrose) November 27, 2012

Great rule, Twitter in the end is one to one, you choose who to follow.

Whereas @wil_anderson says if ppl complain about his jokes, he just blocks them. Don't like free jokes? Don't follow him! #TwitterBrekky

— Justine Bloome (@inBloome) November 27, 2012

Great example by Charlie on handling trolls or negative feedback.

Be honest & direct says @charliepick #twitterbrekky

— Josh Rowe (@joshrowe) November 27, 2012

We RT, +1 and Like this comment, thanks again to Wil, Charlie and George for donating their time.

I don't know what's more impressive, their use of twitter or that they volunteered to be up this early #twitterbrekky twitter.com/mandygriffiths…

— Mandy Griffiths (@mandygriffiths) November 27, 2012

Winning over fans one tweet at a time, well done Wil.

I didn’t like @wil_anderson before #TwitterBrekky but he may have won a vote #tobehonest

— Samantha Charlton (@samfreedomtiger) November 27, 2012

Hits the mark for comedians, sports, musicians, brands, you name it.

Ripping advice from @wil_anderson at #TwitterBrekky – look after your audience, promote them and think about how you curate your feed.

— lukemccormack (@lukemccormack) November 27, 2012

Great observation from Charlie that Twitter is watching what users are doing and responding.

The beauty of twitter is they genuinely have learned from observing users' behaviour – rather than trying to shape/change it #TwitterBrekky

— Justine Bloome (@inBloome) November 27, 2012

Great quote by Charlie fits for sports and brands.

‘Twitter is tribal. Care about your tribe.' says @charliepick #TwitterBrekky

— Darren Rowse (@problogger) November 27, 2012

Wish you could have made it Hughesy.

I'm wishing I was at #twitterbrekky. Is their tweets up on a screen? If so, Hi!

— Dave Hughes (@DHughesy) November 27, 2012

Charlie did mention how important punctuation was…

Ok I've used the wrong ‘their/there/they're in that last tweet. Yuk. I now hate myself. Seriously. I'm better than that. #twitterbrekky

— Dave Hughes (@DHughesy) November 27, 2012

Great final advice from the day