Platforms that provide attention & value

20:02:49 From Matt Kemp : Matt Kemp, Sports & Entertainment Attorney, Cape Town, South Africa, https://www.linkedin.com/in/mattkempsports/
20:02:51 From Sean Callanan : Welcome please share your Name, Location, Work & Linkedin
Sean Callanan, Melbourne Australia, Sports Geek – https://linkedin.com/in/seancallanan
20:02:59 From Nathan Perrone : Nathan Perrone, Melbourne, Deakin University, https://www.linkedin.com/in/nathan-perrone/
20:03:17 From Darren Anderson : Hi everyone – Darren Anderson, Forward Pivot, Melbourne, https://www.linkedin.com/in/darren-anderson-b2667185/
20:03:54 From Pierre G : Hi everyone, Pierre Gautier, Arenametrix – Paris, France – https://www.linkedin.com/in/pierre-gautier-7a73b618/
20:03:56 From Henry : Hi everyone, Henry Huyton from Seven League, London www.linkedin.com/in/henryhuyton
20:04:10 From Jeff Dickinson-Fox : Jeff Dickinson-Fox, digital and social content all-rounder, Sydney https://www.linkedin.com/in/jeffdickinsonfox/
20:04:47 From Bronson Mokabela : Greetings everyone… Bronson Mokabela, Digigage Sports & Entertainment, South Africa. https://www.linkedin.com/in/bronson-tebogo-mokabela/
20:04:50 From Robert Honan : Robert Honan, Founder, The Community & Club Collective https://www.linkedin.com/in/robert-honan-609796179/
20:06:50 From Phil Cotton : Phil Cotton – CEO & Founder – Elevate Sports Limited, https://www.linkedin.com/in/commercialdirectorsport/
20:08:37 From Jason Bajada : Jason Bajada – Assistant General Manager for Geelong Korea Baseball of the Australian Baseball League. https://www.linkedin.com/in/jsbajada/
20:08:40 From timbarber : Tim Barber, Director of Sales Australasia, Melbourne https://www.linkedin.com/in/timbarber87/
20:09:14 From Jason Bajada : Twitter: @jsbajada
20:09:22 From Robert Honan : @robhonan
20:09:30 From Phil Cotton : @philius77 @elevatesportsco
20:09:42 From Darren Anderson : @DarrenAndo_
20:10:33 From Matt Kemp : @kempmatt
20:10:39 From Mitch Siwek : Mitch Siwek – Melbourne – https://www.linkedin.com/in/mitchsiwek/ and @mitchsiwek
20:19:43 From Sean Callanan : Datareportal.com
20:32:37 From Mitch Siwek : Do you think part of the problem with that is because social teams within clubs are generally small. So they don't have the time to generate different content across the different platforms?
20:34:00 From Bronson Mokabela : Know your Audience… which means doing the work to know them, where they are and what they do when they are there. EXPERIMENT and LEARN – and keep the loop going.
20:35:16 From Darren Anderson : @Mitch good point – could also be a blessing in disguise, a leaner workforce means a sharper focus on what platforms to use and when
20:35:44 From Jason Bajada : @Mitch: When I was looking after social media for the Ice, I made the decision to have one “source” outlet (commonly the club web site), and use the other outlets (FB, Twitter etc) to drive users to the source. Getting ther biggest impact from a small team
20:36:16 From Phil Cotton : 35
20:36:23 From Jeff Dickinson-Fox : Facebook in a week: 10-15
20:36:23 From Darren Anderson : 7-12 for elite level team
20:36:24 From Robert Honan : 10
20:36:27 From Nathan Perrone : 12
20:36:37 From Matt Kemp : 8-12
20:36:37 From Jason Bajada : 7
20:36:40 From Bronson Mokabela : 20 (but depends on content)
20:36:46 From Henry : 21-28
20:38:06 From Mitch Siwek : @Darren/Jason – Will be interesting to see whether there is less content created by clubs/organisations going forward with a more targeted approach to each platform – maybe the potential for clubs to post on different platforms on different days to drive fans to their different platforms.
20:39:47 From Mitch Siwek : Game day posts become awkward also if you're losing – how do you word/caption posts then?
20:40:19 From Bronson Mokabela : Is there standard thinking out there that dictates which platform is good for what?
20:40:22 From Pierre G : Do the Facebook algorithm favours number of posts or engagement rate?
20:41:23 From Robert Honan : Do you agree with Philly's approach after winning the superbowl where they posted a closed sign – so the social staff could go and celebrate
20:43:15 From Jeff Dickinson-Fox : For social content, how are you going to top the feeling of winning the superbowl
20:52:01 From Matt Kemp : Roma
20:53:21 From Nathan Perrone : Feel like different markets benefit more from Twitter, believe engagement is greater in the US rather than Aus for example
20:57:01 From Pierre G : Do you use to pay to access to more targeted audiences on these platforms?
20:57:02 From Jeff Dickinson-Fox : Question about Reels: Do you have to be concerned with music rights for using hit music?
20:58:12 From Phil Cotton : Anyone got a good story about persuading a rights holder to provide content that otherwise didn’t exist? (Had been captured but sat on cutting room floor previously!)
21:00:17 From Matt Kemp : Which platforms are people using to extend game day experience (ride to and from a match) – and/or to supplement game day services?
21:01:36 From Jason Bajada : @Matt: Something I heard from the Savannah Bananas (college-level baseball) is providing a Spotify playlist for fans to listen to, themed for whatever event they are doing / who they are playing etc
21:02:42 From Darren Anderson : @Jason I like that, and I reckon music is another platform that could be more engaging within the game day exp (e.g. submit requests for the stadium playlist)
21:03:35 From Pierre G : @Matt : same for WhatsApp to announce the compo of the team or live for press conference (FC Nantes, France launched their WhatsApp number this year)
21:04:56 From Matt Kemp : Interesting that they decided to use WhatsApp v Twitter.
21:05:27 From Pierre G : Direct contact with core fans 😉
21:05:31 From Bronson Mokabela : Watching Playbook on Netflix