Q&A #2 – Podcasting, Tracking Emotions & 49ers season ticket with food

So this one came from linked in from Jimmy Serrano, who is actually a former MLB pitcher. He was pitcher with the with the Marlins. He threw this one out here, having played professional sports at the highest level, are now involved in the technology side of it. I'm curious how it technology will tap into the emotion of the athlete/esports player in real time, I think people are naturally curious about the emotion in pressure situations. It's one of the first questions the media asks how does it feel? What are you thinking? What was going through your mind? Great question, Jimmy. And it is it is a constant question of the sideline reporter. I actually do think. I do think that I think the tech is developing. We're seeing brain tracking and tech that like Muse and headbands for for meditation and those kind of things. So we're starting to see that tech that's doing some thing in that space. So like whether it's measuring brainwaves or activity and those kind of things as stress levels and that kind of stuff. So I don't think with that far away from a from a wearable that that might be able to be doing those kinds of things. But then the second piece of the I guess the equation is something that currently with that broadcasters and sports high, high performance sports tech guys are currently struggling with or it's something I actually spoke with Bo Westover at Catapult about is, you know, who has rights to that data and is that data? Is there a problem sharing that data with with the public broadcasters as an example or even just outside the team environment? Because it has competitive advantage. So I think that's probably where it's more an ethical dilemma around that. But is there something that we can record and share in the same way that heartbeat is shared for F1 drivers and those kind of things? And we've seen the Telstra tracker here in here in Australia report how a heartbeat of players is there better line for goal. So is there a metric or a or a made up term that sort of can measure stress or something like that? I think there is potentially for that where we see something that says it should be a stressful situation. But, you know, Steph Curry's at the line and you know, his heart rate and all of those things are actually low. And so sort of effectively being able to define, you know, someone that is ice cold and in their in their winter big situations there. So it is interesting. I think there's no doubt that I think we'll be able to track it. I think he'll be tracked first by coaching staff and high performance staff. And then I think it'll be the broadcasters fan engagement piece where people will start to go, what do we do it in real time? You know, I think we're seeing real time mechanical stuff. So we're seeing stuff in a sports of how fast people are clicking the keys. And again, heart rate and reaction time and those kind of things. I think we'll continue to see those things in the mechanical space. Recently, there's a there's a cricket bat, a technology that's that's just going to introduce this summer with a sticker that's on the bat that's going to effectively report on the bat speed and the timing of the of the of the batsmen hitting the ball, those kind of things. So whether we can come up with something in that space, that'll be the question. And I think then the other parties, I guess the ethical moral issues of what does that what do these devices, what will they show? Will I show someone with high anxiety or having a panic attack and those kind of things? And how much does that creep into you? Patient doctor privilege and the rights of of players. So, yeah, there's my answer. Oh, I'll flick you this episode back on LinkedIn. Jimmy, appreciate your question and I'd love your your take on my answer. Thank you very much.