Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.
Key Reads
World Cup ‘Pride Match' in Seattle to feature anti-LGBT nations – Insider Sport *
Explores inclusivity challenges in sports events.
Football, Inclusivity, Fan Engagement, Marketing
Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone – Insider Sport *
Discusses financial milestones of LA 2028 Olympics.
Olympics, Sponsorship, Marketing, Sports Business
Inside Netflix's $82.7 Billion Gamble: How Ted Sarandos Outmanoeuvred Hollywood for Warner Bros. Discovery – Huddle Up
Analyses strategic media acquisitions by Netflix.
Netflix, Media, Streaming, Technology, Business
How TNT Sports Fits Into the Netflix-WBD Deal – Front Office Sports
Explores impacts on sports broadcasting from a major deal.
TNT Sports, Netflix, Streaming, Media Rights
Professional Sports
London City Lionesses partner with Mastercard to bring elite experiences for fans – Sport Mint
Showcases partnership in women's football.
Football, Sponsorship, Marketing, Fan Engagement
McLaren and Lando Norris didn't just win a world title — they delivered a modern championship moment shaped by culture, content and community – Behind Sport *
Examines modern championship through community engagement.
F1, Marketing, Fan Engagement, Sports Business
Media & Entertainment
Trump's World Cup Switcheroo Threats Don't Faze FIFA Sponsors – Sportico
Analyses resilience in FIFA's sponsor network.
Business, Media, Sponsorship, Soccer
Gen Z Puts Its Closet Up For Rent – Future Party
Studies Gen Z trends in renting fashion.
Gen Z, Consumer Trends, Retail, Sustainability, Business Model
Geek out
Traversing the Frontier of Superintelligence – Poetiq
Implications of AI developments in sports.
AI, Superintelligence, Data Analytics, Technology
70% of creative professionals conceal AI use despite efficiency gains, new Anthropic research finds – The Decoder *
Examines AI use in creative sectors.
AI, Marketing, Creative, Technology, Sports Marketing
Make you think
Science “says” you shouldn't share your goals – Atlassian
Discusses psychological aspects of goal setting.
Psychology, Motivation, Strategy
AI Eats the World, and Your Company is Just an Appetiser – Brian Solis *
Explores AI's pervasive industry influence.
AI, Business, Technology
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