Baden Stephenson CEO of Melbourne Rebels chats about his sports business career spanning coaching and administration as well as guiding the Melbourne Rebels through a period of uncertainty in 2017 to a bright future ahead embracing grass roots support.
On this podcast you'll learn about:
- Baden Stephenson's foray into sports that led him to becoming a CEO
- A short history of the Rebels and their journey in the Super Rugby league
- Baden and Dave Wessels' working relationship at the Rebels
- How they are connecting back the Rebels to the grassroots rugby
- The opportunities for digital in Rebels' marketing and developing fan base
- Rebels' main strategy focus for 2019
Listen to Baden Stephenson on Sports Geek
Our fave quote from Baden Stephenson interview
“It was a huge honour and privilege to be to be appointed but without knowing what exactly what the future held it was definitely tough and I think trying to keep a little bit of a steady hand or an even temperament in an environment which was highly volatile was how I tried to manage the people and the staff.”
Baden Stephenson
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Resources from the podcast
- Connect with Baden Stephenson on Twitter @badenstephenson and LinkedIn
- Sports Geek episodes you might be interested in:
- Ryan Kaveney on Building a team culture around the fan
- Michael Briggs on Wallabies social media and digital initiatives
Highlights from podcast with Baden Stephenson
4:43 A short history of the Melbourne Rebels
5:33 Baden Stephenson on his entry into sports
7:01 How coaching opened up opportunities internationally
9:42 How the Melbourne Rebels overcame the period of uncertainty in Super Rugby
11:27 How Baden was able to help the team rise above the challenges as the new CEO
14:55 How coach David Wessels works with Baden as CEO
16:12 Connecting back the Rebels to the grassroots rugby
19:26 Melbourne Rebels relationship with Rugby Victoria
21:27 How they work in bringing more fans to games
24:27 How Melbourne Rebels leverage international partnerships
26:39 The opportunities of digital for Rebels to grow fan base growth
33:10 Melbourne Rebels’ focus for the next 12 months
35:16 Sports Geek Closing Five
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