Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Greener Games: How the Olympics Transform Towards Sustainability – Medium *

The Olympics go sustainable.

Olympics, Sustainability, Sports Business, Event Management

Where to get a guaranteed audience: AFL and NRL 2026 schedules drop – Mumbrella *

AFL and NRL release schedules.

AFL, NRL, Media Planning, Sports Marketing

Disney set to lean further into games and AI video – Variety *

Disney embraces gaming and AI.

Disney, Gaming, AI, Media

Professional Sports

NFL Expands Adaptive Apparel Line – Apparelist

Inclusive sportswear from NFL.

Apparel, NFL, Inclusivity, Merchandising, Sports Business

Commanders Select Architect for Their New Roofed Stadium in Washington, D.C. – The New York Times

New stadium plans for Commanders.

Stadium Design, Infrastructure, NFL, Architecture

Inside Dolphins' Quest to Win Over Spanish-Speaking NFL World – ESPN *

Dolphins target Spanish-speaking markets.

NFL, Sponsorship, Marketing Strategy, International Expansion

Apple, MLS Deal Will End in 2029 With Revised Payment Structure – Sportico *

Apple and MLS revise payment deal.

MLS, Media Rights, Streaming, Technology

Media & Entertainment

Peacock, NFL+ Dish Up Reality TV-Flavored ‘Sunday Night Football' Altcast – Hollywood Reporter *

NFL and reality TV mix on Peacock.

Sports Media, Broadcasting, NFL, Innovation, Marketing

Scottish Football Seals Landmark HALO Partnership – Sport Industry

Scottish football partners with HALO.

Sponsorship, Technology, Football, Partnerships

Geek out

Google Adds New AI Guidance for Ads and Analytics — A Quiet Update With Major Potential for Marketers – Google

New AI tools from Google for analytics.

AI, Marketing, Google, Analytics

Igniting AI Transformation: How To Future-Proof Your Company Against Cognitive Darwinism – Medium

AI as a strategic business tool.

AI, Technology, Sports Management, Data, Marketing

Make You Think

Sky Sports accused of ‘patronising' women as broadcaster suffers extreme backlash on social media – GB News *

Fierce backlash after unveiling a new TikTok channel aimed at women

Social Media, Women's Sports, Sports Media

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