Here are the latest articles curated by Sports Geek Reads, get these updates as a podcast by subscribing to Sports Geek Rapid Rundown.

Key Reads

Inside The Billion-Dollar Business Behind The New York City Marathon – Huddle Up *

Explores NYC Marathon's financial engine.

Marathon, Sponsorship, Revenue, Marketing

AI Companies Want to Change How You Buy Tickets – Sportico *

AI transforming ticket buying experience.

AI, Sports Technology, Ticketing

Apollo Buys Atlético Madrid for $2.55 Billion – Sportico *

Significant investment in Atlético Madrid.

Sports Business, Team Sales, Investments

Professional Sports

Atlanta to stamp its flag as US soccer's home by adding NWSL team – Insider Sport 

NWSL's strategic expansion to Atlanta.

NWSL, Investment, Women's Sports

Guardians Pitchers Face Significant Prison Time for Pitch-Fixing Scheme – Sportico

Legal ramifications for Guardians players.

Sports Law, Betting Scandals, Reputation Management

Digital & Social

DAZN and TikTok make history with free global stream of National League – Sport Mint (

Innovative streaming collaboration with TikTok.

Media Rights, Football, Digital Media

Media & Entertainment

Netflix Chasing Podcast Library for Its Platform – Always Be Watching *

Netflix's podcast content strategy.

Netflix, Podcasts, Streaming

YouTube TV Issues $20 Credits as Resolution With Disney Stalls – Front Office Sports 

YouTube TV's standoff with Disney.

Media, Broadcasting, Technology

AI

How AI Will Impact Business – Every.to 

AI transforming business models.

AI, Business, Marketing

OpenAI's $1 Trillion Infrastructure Spend – Tom Tunguz 

OpenAI's massive financial commitment.

AI, Infrastructure, Data Analytics

Make you think

How Tools Shape How We See The World – Every.to 

Tools influence our perception and decisions.

Tools, Perception, Technology

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