Here are the latest articles from Sports Geek Reads
Key Reads
Substack Legally Defends Writers Targeted by Government – The Verge
Industry implications for content creators in digital sports.
Media, Content Creation, Legal
Coco Gauff Launches WME-Supported Venture – Coco Guaff
Exploring high-profile athletes venturing into business.
Athlete Management, Sponsorship, Entrepreneurship
Klutch Forecasts $100B Impact from Sports Mixed-Use Districts – Boardroom.tv
Impact of sports developments on urban landscapes and revenue.
Investment, Sports Infrastructure, Arena Projects
UFC Struck a Multi-Million Dollar, Multi-Year Partnership Deal with Meta – CNBC *
Exploring tech influences in dynamic sports partnerships.
UFC, Sponsorship, Technology
Spotify Introduces Gen AI Ads – Spotify Newsroom
New AI technology enhances digital marketing effectiveness.
Advertising, AI, Technology
Nike, UA Headline Sports Stocks Crushed by Trump Tariffs – Sportico *
Examines economic effects on brands due to tariffs.
Sports Apparel, Tariffs, Economics
Professional Sports
Arsenal Shoots Its Shot with New Dating Show – Versus
Innovative fan engagement through lifestyle integration.
Sports Marketing, Innovation, Fan Engagement
Aquatics GB and BBC Sport strike broadcast deal – SportIndustry.biz
Innovative broadcast solutions enhance media reach.
Broadcasting, Media Rights, Sponsorship
South Carolina Chasing Back-to-Back Titles and Third in Four Years – Front Office Sports
Showcasing college dominance in women's basketball.
College Sports, Women's Basketball, Branding
The North London Derby Heads East – Versus *
Explores global expansion strategies for sports leagues.
Global Sports, Marketing, Sports Management
Digital & Social
The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power – Talking Tickets
Strategies for maintaining ticket pricing power.
Marketing, Pricing, Sports Business
Reddit Ad Campaign Import from Meta – SocialMediaToday
Streamlines advertising strategies, tapping into new audiences.
Advertising, Social Media, Marketing
Best Times to Post on Social Media – Sprout Social
Optimise engagement with strategic posting schedules.
Social Media, Engagement Strategies, Marketing
Media & Entertainment
Peyton Manning's Omaha Productions Strikes Deal with 20th Television – Deadline
New content opportunities in sports entertainment emerge.
Media Rights, Television, Sports Entertainment
Meme stock Newsmax saw shares drop 77% after a 2-day surge – CNBC
Insight into market volatility.
Finance, Sponsorship, Stocks
Geek Out
Time To First Byte: Beyond Server Response Time — Smashing Magazine – Smashing
Optimising web performance.
Web Performance, Technology, Data
Actively AI raised $22.5 million to offer sales superintelligence – TechCrunch
AI enhances sponsorship and sales strategies in sports.
AI, Sales, Sponsorship
AI
Meta Just Released Llama 4 – AI Meta
Could revolutionise sports analytics and media content.
AI, Sports Analytics, Media
Adobe Premiere Pro's generative AI tools are now available – The Verge
Streamlining sports content creation with AI-powered tools.
AI, Marketing, Content Creation
DeepMind's Approach to AGI Safety – DeepMind
AI safety considerations for sports using advanced tech.
AI, Technology, Ethics
OpenAI Just Made Its First Cybersecurity Investment – TechCrunch *
Exploring cybersecurity innovations in digital sports arenas.
Cybersecurity, AI, Sponsorship
Make You Think
The Unexpected Joy of Being Bad at Something – Psychology Today
Perceiving failure as a potential for innovation in sports.
Psychology, Creativity, Marketing
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